Boss Lady

Can a small business really attract big talent?

The one thing any successful business needs in order to stay top of it’s game? The right talent. No matter what industry you operate in, from b2b services to an ecommerce operation, your company is only as strong as...
Creating an online retail destination for your business

Arguably, the most important aspect of your business in today’s market is your digital presence. But for many small businesses the whole concept can be overwhelming and confusing. What features should appear on the website? What social media platforms...
Why businesses should boost customer engagements

Holistically, engagement is a broad term. It is more or less like a buzzword. Business-wise, engagement is applicable when there is a need to attract the attention of a client. As competition continues to be on an upward trajectory,...
Don’t just be yourself, Be all of yourselves – The path to reinvention

“You will be so many things and the one thing that I wish I’d known and want to say is don’t just be yourself. Be all of yourselves. Don’t just live. Be that other thing connected to death. Be...
How to best use Instagram search, stories, shop

Over the past five years Instagram, the world’s fastest-growing social media platform, has firmly cemented itself as a social media powerhouse for businesses. With over 1 billion active monthly users, and over 100 million posts uploaded daily, it’s no...
Having the confidence to start a business in a male-dominated industry

Life for women in the workplace is changing. This has been true for 100 years, but it’s also always been true that it isn’t quite evolving fast enough. In 2019, women are still fighting for equal pay and equal...
Business process outsourcing can accelerate a small business: here’s how

If you’re looking to improve efficiency while lowering overhead there’s no better solution than business process outsourcing. With business processing outsourcing you rely on professionals who specialize in the tasks you are hiring out in order to get the...
Turning customers into raving fans

There’s nothing much that beats going to the footy at a packed MCG and yelling yourself hoarse as you celebrate each spectacular mark and miracle goal. Footy fans everywhere are on their feet, waving their banners and fist pumping....
Strategies that work for repeat business

In the pursuit to grow your business, you will no doubt face the question on who to target. There are two fundamental approaches: Via new consumers (penetration growth) Through existing buyers repeating purchase (loyalty growth) Accordingly, there are different...