Boss Lady
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Why businesses should boost customer engagements
Holistically, engagement is a broad term. It is more or less like a buzzword. Business-wise, engagement is applicable when there is a need to attract the attention of a client. As competition continues to be on an upward trajectory,...
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Don’t just be yourself, Be all of yourselves – The path to reinvention
“You will be so many things and the one thing that I wish I’d known and want to say is don’t just be yourself. Be all of yourselves. Don’t just live. Be that other thing connected to death. Be...
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How to best use Instagram search, stories, shop
Over the past five years Instagram, the world’s fastest-growing social media platform, has firmly cemented itself as a social media powerhouse for businesses. With over 1 billion active monthly users, and over 100 million posts uploaded daily, it’s no...
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Having the confidence to start a business in a male-dominated industry
Life for women in the workplace is changing. This has been true for 100 years, but it’s also always been true that it isn’t quite evolving fast enough. In 2019, women are still fighting for equal pay and equal...
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Business process outsourcing can accelerate a small business: here’s how
If you’re looking to improve efficiency while lowering overhead there’s no better solution than business process outsourcing. With business processing outsourcing you rely on professionals who specialize in the tasks you are hiring out in order to get the...
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Turning customers into raving fans
There’s nothing much that beats going to the footy at a packed MCG and yelling yourself hoarse as you celebrate each spectacular mark and miracle goal. Footy fans everywhere are on their feet, waving their banners and fist pumping....
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Strategies that work for repeat business
In the pursuit to grow your business, you will no doubt face the question on who to target. There are two fundamental approaches: Via new consumers (penetration growth) Through existing buyers repeating purchase (loyalty growth) Accordingly, there are different...
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5 ways to find the right fit in your marketing mix
As business owners, we have so many options to choose from to promote our brand, services and products. Why then, do so many of us stick to the same few avenues for marketing? Is it due to convenience, cash...
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7 things to consider to increase your borrowing capacity
One of the most important factors any investor needs to consider is how much they can borrow. The best intended goals, hopes and dreams can be undone if the borrower is unaware of what is achievable for them. There...
