Boss Lady

You’ve got this: dealing with a lack of direction from your boss

Dr Froswa’ Booker-Drew answers your questions, putting her years of experience and practice into the goal of solving those knotty problems that beset us, and assuring us: ‘you’ve got this’. If you’d like Froswa’ to look at your particular...
What is profiling your customer all about?

There are many items we could cover in profiling customers such as: industry, size of the company, national or international business, employees, capital, hierarchies, etc. Today I will focus on the individuals. This is because everything comes down to...
3 Different ideas for promoting your brand

You may not think your business needs promotional items or that they are a waste of time when it comes to investing in your company. But actually, that could not be further from the truth when it comes to...
9 Important questions you need to answer before starting a partnership

So, you’re planning on forming a partnership with a friend or colleague. Entering into a partnership can bring many benefits – shared knowledge and experience, shared financial burden, twice the work can get done, and two heads are better...
Writing your next life chapter? Here’s one thing you should be thinking about

Starting a business? Having a baby? Selling a business? Moving house? When you hit a big business or life milestone there’s one thing many people forget to check off their list: estate planning. Making sure you have a Will...
Second income ideas: 5 great businesses to earn on the side

This guide outlines five great second income ideas for side businesses, plus strategic approaches to earning passive income on the side, including the advantages and disadvantages. These days with inflation outstripping earnings for the last decade it’s become more...
Making the most of your business trip to Rotterdam

Given the dynamic nature of the workplace today, people often find themselves in changing environments – either due to transfer, office rotation or for research purposes. Visiting a new place or changing location has expectations that can be determined...
Should women in business be fashionable?

The question “How should I dress to work?” comes up for every woman. And whether you like it or not, the way you look plays a role in your success, in your place of work. Most people believe that...
6 Reasons your ecommerce site isn’t converting

You’re spending thousands of dollars on Facebook and Instagram ads, you’re sending traffic to your website, but you’re not making any sales. You’ve checked, and you’re ads are set up properly, they’re doing what they’re supposed to. You just...