Boss Lady

8 Creative ways to generate business funding for women

Being a woman entrepreneur should never draw you away from your goals. It is not about the gender; it is all about your drive to become successful. However, there are some things that you can never control, regardless of...
Did you break the glass ceiling only to be headed for a glass cliff?

In 2012, Yahoo.com was having difficulty staying relevant when faced with competitors Google and Facebook. They were looking for a savior when they hired Marissa Mayer, an amazingly brilliant executive with a storied track record. However, not surprisingly, Mayer...
Successful marketing campaigns: it starts with your head

If your marketing efforts seem wasted, it may need a makeover. But first, you need to makeover your mindset to create successful marketing campaigns that get results. You’ve probably tried all the marketing strategies, but you’re not seeing results....
There is no such thing as competition… here’s why

As women business owners, when we hit a roadblock, have a challenge, or feel frustrated with our results, we tend to look to the competition and start comparing ourselves to them. What are they doing versus what I am...
Poor naming practices: What to avoid when naming your brand

Your brand name is a key part of your business because it establishes the tone for how all of your future branding exploits will go. A solid and effective brand name creates a connection for you and your target...
4 Steps to building a better social media presence

If you have a business, there is a very slim chance that you’re not on social in some way. 77.6 percent of small businesses say they use social media to promote their businesses. However not all brands have a...
How mothers can be ‘flexperts’

Just because you have a baby doesn’t mean you lose your edge or your skills and talents. In fact, more and more mothers, choosing not to return to mainstream work, are remaining increasing relevant in the world of small...
Software for task management can help agencies work better

Digital marketing agencies face an ever-changing battlefield. As they think they’ve got the perfect battle strategy, the landscape changes and constant evolution is needed to stay ahead of the game, and software for task management is the best tool...
How can you get leads when new to the wedding business?

Starting your new wedding business is a dream come true. You undoubtedly have your sights set on becoming the name to know in your industry. First, you need to get the leads to build your reputation, and this can...