Boss Lady

7 Steps to a happy and motivated team

We all know that our businesses are often only as good as the teams that support us. We understand and appreciate that in order to succeed we need to look after our teams, but sometimes, whilst in the thick...
Why you need a small business pinterest profile

For small business owners, there’s almost nothing more important than getting your name out there where potential customers and clients can connect. Since small businesses typically have small advertising budgets, social media has become the bread and butter of...
Standing out is one of the 5 reasons your business needs custom software

Are you tired of using the same off-the-shelf software solution as all your competitors? Do you need something different that solves a problem that’s unique to your business? You might want to consider getting your own custom software developed...
Advertising 101: different advertising models explained

In the digital era advertising has become a lot more complicated than it once was. The reason for this is due to several reasons. Firstly, the digital audience is almost unlimited, it is not like the old-school days with...
3 leadership lessons from the Australian Cricket ball tampering scandal

In March 2018 the Australian men’s cricket team was involved in a ball tampering scandal while touring South Africa for a test series. Over twelve months on its worth looking at this scandal and what leadership lessons we can...
6 Empowering tips for women’s entrepreneurial success

The landscape for women entrepreneurs is changing. More and more women are joining the entrepreneurial ranks, growing businesses, and having massive success. In fact, women entrepreneurs have increased by more than 30 percent since 2012. This puts them at...
Why it’s time to use social media as a selling tool

For over a decade, brands have been using social media to manage their brand identity. But technology and consumer behavior have come a long way since 2009. Social media isn’t just for sharing your newest blog post or posting...
How to be a disruptor while surrounded by the disrupted

The world of business, indeed the world in general, is constantly changing and evolving. Disruption is the buzzword on everyones lips right now. Why is it that so many of us are resistant to it? We try to fit...
The #1 hidden reason women fail at business and what you can do about it.

The primary hidden reason women fail at business is because they place the least importance on the most important thing. Their health! Without health there is no wealth! Ok, I know you can say you’ve heard it all before...