Boss Lady
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5 Ways to own your age in business and beyond
If we lived in China, it wouldn’t be necessary to have this discussion. Many Asian cultures, including Chinese culture, understand this intrinsically: there’s a lot of value that comes from growing older. Sure, you can’t go out and party...
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Motivation for business women: 5 Ways your mind is different
What does motivation mean to you? At work, motivation typically sets the go-getters apart from the slackers. Recent scientific research ties motivation to brain connectivity. No more blaming lack of motivation on sheer laziness. You can, however, blame it...
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5 Traditional marketing ideas that still work
Businesses develop and implement new marketing strategies on a daily basis. While social media techniques and other modern strategies do work for some companies, there are numerous traditional marketing ideas that companies should still use. After all, the older...
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Gender and geography should not dictate opportunity
Opportunities should not be defined by your geography or your gender. However, the reality is that two out of three girls are denied an education and of the available funding for businesses around the world, only 3% goes to...
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A guide to ‘umbrella companies’ and why that structure could suit your business
Many individuals decide to set up a limited company. For a lot of people, it is a great move, for others, it is something they instantly regret. If you fall into the latter category, do not make the mistake...
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How to make sense of the digital offers that come your way
Given the rate that things change in the digital world, there is always something new being launched, an amazing special offer or a bargain that is alleged too good to be missed out on. But what does this all...
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Is there a correlation between women’s sport and their career success?
It was never easy to be a woman in a male-dominant world. However, as times change so do certain beliefs and behaviours. Nowadays, women can do almost any job men can do. Women have fought vigorously for their rights...
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Have your say on female entrepreneurship with international survey
Have you started your own business in the past five years, or maybe you’re considering the entrepreneurial path? If so, you’re in good company! Female entrepreneurship rose by 45% between 2007-2012 alone. Despite the rapid growth, entrepreneurship is still...
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Best strategies for winning the loyalty of your customers
Customer retention or ensuring the loyalty of your clients isn’t easy to accomplish. Strategies that deliver good results vary from one company to another. The demographic profile of the audience that you’re interested in will also play a role....
