Boss Lady
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Build a brand: 5 strategies to build a powerful brand for your business
Potential customers are quick to do their research; they have an impression of your business long before they come in contact with you. As soon as your products or services pique their interest, they look you up online. That’s...
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6 Best social monitoring tools you must use
The best approach to make social media genuinely work for you is by observing audience behavior and seeing what they need to state about you, your products and services, and even your competitors. When you have the correct information...
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Tactics for selling your investment property or home quickly
When you are selling your property, there is no doubt that you will most likely want to sell it as fast as you possibly can! Why would you not? Selling your property fast will avoid many fees and will...
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Using your voice and platform: Why businesswomen should give back to their community
I grew up in an environment that I witnessed acts of kindness and giving to others often. My parents were my first role models that demonstrated the value of making a difference. I watched my Dad serve as President...
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Creating the culture of leadership
Current business leaders need to create a culture of leadership development for the next generation of businesswomen and businessmen and to pave the way for a more positive future for women and gender equality in the workplace. Companies need...
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4 steps for setting achievable goals
A: “My goal is for my business to win more new clients.” B: “My goal is for my business to generate 10 new sales by the end of the quarter.” Which of the above goals is more likely to...
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3 Ways to drive your business forward with social media
Every smart businesswoman knows that they have to keep up with the latest developments in business and elsewhere if they want to get ahead of the competitors in their sector. Social media has transformed every aspect of our society...
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Feeling invisible? Here’s how to get your business seen
As a small business, it can often feel as if you’re the smallest fish in the tank at all times. And invisible. Those who have been around for a couple of years already will be stealing all of your...
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Finding your tribe: Never be lonely in business again
Starting my first business was overwhelming. Like many women out there, I was plagued with imposter syndrome and the fear of how on earth I was ever going to run a company, let alone one that would even make...
