Women In Business

5 Ways to build a powerful brand

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Potential customers are quick to do their research; they have an impression of your business long before they come in contact with you. As soon as your products or services pique their interest, they look you up online. When people land on your business’s website or Facebook page, what will they think of your brand? You’re responsible for the message that’s sent to your industry peers, potential customers and customers. Here are 5 ways you can build a successful and consistent brand for your small business.

Develop a voice

As you try to build your brand, you need to ensure you develop a strong voice and identity for your small business. Every single time your businesses launches an advertisement, updates website copy, posts on social media or speaks at a conference, you show off your brand voice. It is vital to define and strategize your voice. Make sure to monitor your audience engagement to ensure you’re making a real impression on the customer.

Be consistent on social sites

Social media is still one of the most helpful and powerful marketing tools you can use. It doesn’t matter who your business’s audience is or the budget, you can turn to social media to spread brand awareness and grow an avid following. If you want to find great success on social media, you have to be consistent and grasp each platform’s individual audience. In order to grow your startup, you need a consistent voice — and you need to stick to a consistent schedule too.

Be consistent across all experiences

Maintain consistency at each point of contact – consistent brand presentation across all platforms increases revenue by up to 23 percent. Mirror what you do in the store to what you do on your website. The same goes for social media, printing, signage and packaging. That consistency will give your customers a sense of trust that will lead to loyalty. In a brick and mortar store, you often see a company chose to build a brand using fragrance – studies show that the human nose is powerful when it comes to marketing and selling nearly everything. A consistent scent in your store is just one way you can contribute to your brand.

Create content your readers want to read

Determine what type of content and information your audience craves. You should create relevant blog posts and offer guides, infographics and checklists to help the customer. Make sure your website is clear and concise. Nothing will make your potential customer leave your site for the competition faster than a website they are unable to navigate.

Prove your business is the best choice

An excellent brand will show that they are not only one of a kind, but that they are the best option for the customer. Do what you can to show that your brand is synonymous with high quality and that your products are the solution to your customer’s problems.

A small business is likely competing against big brands with unlimited marketing budgets and devoted customers. However, people will gravitate to businesses they feel a connection with. This is why the pressure is on when it comes to building a powerful brand. Aim to keep consumer behavior and customer service at the forefront of your growth strategy to solidify loyalty and satisfaction, and you’re sure to find success.

About Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for ChamberofCommerce.com, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web.

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