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Build a brand: 5 strategies to build a powerful brand for your business


Potential customers are quick to do their research; they have an impression of your business long before they come in contact with you. As soon as your products or services pique their interest, they look you up online. That’s why it is crucial to build a brand that is powerful and effective.

When people land on your business’s website or Facebook page, what will they think of your brand? You’re responsible for the message that’s sent to your industry peers, potential customers and customers. Here are 5 ways you can build a successful and powerful brand for your small business.

5 strategies to build a brand

Develop a voice

As you try to build your brand, you need to ensure you develop a strong voice and identity for your small business. Every single time your businesses launches an advertisement, updates website copy, posts on social media or speaks at a conference, you show off your brand voice. It is vital to define and strategize your voice when you start to build a brand. Make sure to monitor your audience engagement to ensure you’re making a real impression on the customer.

Be consistent on social sites

Social media is still one of the most helpful and powerful marketing tools you can use. It doesn’t matter who your business’s audience is or the budget, you can turn to social media to spread brand awareness and grow an avid following. If you want to find great success on social media, you have to be consistent and grasp each platform’s individual audience. In order to grow your startup, you need a consistent voice — and you need to stick to a consistent schedule too.

Be consistent across all experiences

Maintain consistency at each point of contact when you build a brand – consistent brand presentation across all platforms increases revenue by up to 23 percent. Mirror what you do in the store to what you do on your website. The same goes for social media, printing, signage and packaging.

That consistency will give your customers a sense of trust that will lead to loyalty. In a brick and mortar store, you often see a company chose to build a brand using fragrance – studies show that the human nose is powerful when it comes to marketing and selling nearly everything. A consistent scent in your store is just one way you can contribute to your brand.

Create content your readers want to read

Determine what type of content and information your audience craves as you build a brand. You should create relevant blog posts and offer guides, infographics and checklists to help the customer. Make sure your website is clear and concise. Nothing will make your potential customer leave your site for the competition faster than a website they are unable to navigate.

Prove your business is the best choice

An excellent brand will show that they are not only one of a kind, but that they are the best option for the customer. Do what you can to show that your brand is synonymous with high quality and that your products are the solution to your customer’s problems.

A small business is likely competing against big brands with unlimited marketing budgets and devoted customers. However, people will gravitate to businesses they feel a connection with. This is why the pressure is on when it comes to building a powerful brand. Aim to keep consumer behavior and customer service at the forefront of your growth strategy to solidify loyalty and satisfaction when you build a brand, and you’re sure to find success.

Build a brand in 3 steps

Take the time first to reflect and think. It’s best to take a pen and paper and answer the following questions as clearly as possible .

Build a brand step 1:

  • Who are you and what do you offer?
  • What is your unique selling proposition?
  • What do you want to present your brand?
  • Who do you want to reach with your brand?
  • How do you want to be known?
  • How do you want to build trust in your target audience?

In this step you describe your brand in terms of content. In technical jargon , the term corporate identity is used at this point. By answering these questions, you can optimize your positioning and develop a communication strategy that suits you, your business and your target group. For this part of the definition of objectives , messages and themes.

Build a brand step 2:

Only when you have clarity about the identity of your brand in terms of content and can describe it, it comes to the visual identity . In technical jargon we speak of corporate design. This includes :

  • Logo
  • Colours
  • Typography
  • Imagery

The visual components make for easy recognition , attention and arouse emotions in your readers. Often the mistake is made that the second step is taken before the first. You can certainly imagine that the identity of the brand then doesn’t really fit the design. Therefore: Before the graphic implementation, you should be clear about the identity of your brand!

Build a brand step 3:

As soon as the corporate identity and the corporate design of your brand is in place, you can deal with branding. Become visible. Launch your (new) website, communicate on your social media channels , write blog articles , create videos or podcasts. But also pay attention to good customer service, answer emails from your prospects and make sure that you fill your brand with life across all channels and stay true to your brand values. If you can do that, then you are on the right track!

Bind customers to you

If people can identify with a brand or a person(s), then they will be positively remembered. Good branding triggers emotions. Visual factors are often decisive for purchasing decisions. Think about it for yourself how many websites you leave because they don’t appeal to you visually. An appealing website and a nice logo are important. But also the experience after the purchase. Every single point of contact between you, your brand and customers respectively. potential customers pay for your branding.

Conclusion: build a brand that is strong because it is built on a strong strategy.

Only a few business owners rely on well-thought-out branding right from the start. Use it to your advantage when you build a brand, and give your brand personality !

About Megan Totka

Megan Totka is the Chief Editor for helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Megan spends much of her time establishing new relationships for, publishing weekly newsletters educating small business on the importance of web presence, and contributing to a number of publications on the web.

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