Boss Lady
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Using what you’ve already got to make more money
After years of managing large amounts of debt for a big house, nice cars and a lifestyle to match, my husband decided to quit work and go fishing. Together, we sold everything, moved to a small town (which we...
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Top 5 strategies for big picture thinking in your business
While running a business, it can oftentimes be rather difficult to focus on the big picture. Certainly, being heads down and in the weeds has its place. However, it’s equally crucial to take a moment to look up once...
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6 key tips for business and career women to climb to the top
There are a lot of things we learn along our path to success. Here are the best tips and advice I’ve been given over the years. Use scarcity to your advantage In many industries women are still in the...
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How to generate leads for your B2B business
Online marketing may have made a lot of things possible, but it does not make B2B marketing easy. Generating leads can still be a challenge despite the various options available. The usual channels remain on top of the list....
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Ambition is not a dirty word
One thing that never ceases to surprise me is the distaste of ambition. In my experience, many people often find the idea that someone is striving to achieve something really big as problematic. Who do they think they are?...
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Affiliate marketing is important in online business: here’s why
Affiliate marketing in its simplest form means that an online business pays an external website or source for driving traffic or sales through its referrals. The more traffic and sales that come as a result of referrals, the more...
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7 Tools every e-commerce store needs
Online sales have become the bread and butter for even brick and mortar businesses, while ecommerce sites are preferred by new businesses due to their lower overheads. Regardless of your business structure, you can always take steps to improve...
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7 Key traits of successful entrepreneurs
Being an entrepreneur takes far more than ideas and money alone. To succeed as an independent business owner, you’ll need to develop specific skills and traits. If you find you already have these traits, then great. If not, it’s...
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Success can only be ensured once your company is secured
You might think that profit is the key to creating a successful business, but there’s much more to consider. Your business needs to run a smooth and organised operation. The best way to achieve that is to keep it...
