Boss Lady
-
In tune with yourself – Why mindset is the start of success
Ever wonder how you got to where you are? While there is no doubt circumstance plays its role, the core values and beliefs inherited from childhood onwards is largely responsible for your current station in life. The story you...
-
The best business use of social media — and some of the worst too!
Today, business has a very important relationship with social media. We’re at a point in this social media boom where you can’t ignore it anymore, and your company needs to get with the times! There are countless ways in...
-
Opening a store: A step-by-step guide to setting up a shop
In today’s world of online sales, the ‘bricks and mortar’ version of opening a store is no mean feat. However, with hard work and the right strategy, budding entrepreneurs are more than capable of making a success of this...
-
How to increase conversions with browser push notifications
Are you looking for new ways to increase your conversion rates? You’re not the only one. Many entrepreneurs are struggling to find a way to engage their audiences and convert them into loyal users. Thankfully, this doesn’t have to...
-
Here is what counts when you’re trying to influence others
In previous times there was the point of view that a women in business should act “normal“ which means in conformity with others to be successful. Time has changed. What if nowadays a woman could be more successful with...
-
5 ingredients needed to build a brand personality
There is a common misconception that once you have a logo, you have a brand. People are confused when I say that your logo is not your brand, so the best analogy that I can give is for you...
-
Today’s technology: personalization through automation
In today’s modern marketing world, consumer behavior has changed. We have long passed the point where the main driver for people to buy your products is the price. These days, people would think more about their experience before buying...
-
You know, running your business from home needn’t mean being alone…
In today’s climate, many entrepreneurs discover that the pros of running a business from the comfort of their own homes easily outweigh the cons. Even if it’s simply a case of establishing the brand from home before moving into...
-
How pivoting your business can help it grow (big time)
As people we evolve. And eventually our businesses will, too. 15 to 20 percent of companies have undergone a transformation that made them radically different than when they first started — which isn’t surprising at all! Your audience evolves....
