Boss Lady

Three startups that empower women in the developing world through mobile solutions

Half the world’s population is disproportionately at risk across the developing world. In poor communities, many women still struggle every day just to access clean water, sufficient nutrition, adequate healthcare and financial security, among other basic resources. In fact,...
What I’ve learned from 5 years of freelancing

This year is my 5-year anniversary of leaving a great full-time job to become my own boss and set up my own consultancy: Refresh Marketing. I never imagined that I would run my own company, but family life dictated...
Three ways women benefit companies

Do you ever long for a few concrete examples or studies to point toward, when challenged about the benefits women bring to business organizations? This article will provide a few examples of ways women benefit companies, including initiative, adaptability,...
Protecting your online business: Why a complex password is paramount and how to ensure you have one

These days, it seems our whole lives are housed online. It’s part of the reason handbag insurance is so popular: the mere thought of losing your smartphone is enough to send virtual shivers down your spine. With massive corporate...
Forex trading for beginners: Common myths that should be ignored

This guide to forex trading for beginners focuses on the myths that you should ignore when you think about starting your trading career. In a recent article, we talked about how you can successfully use forex trading to supplement...
Many mountains to climb: The modern female entrepreneur’s challenges

Running a business in the modern world is a tumultuous task, add into the mix running a business and being a woman, it seems that you’ve got another mountain to climb. While it’s quite an antiquated notion, some businesswomen...
The four phases of business relationships

To achieve the maximum benefit from networking, you need to understand the basics of how business relationships can progress. Then you can decide how far you want to develop your relationships with various individuals. There are four key elements...
9 possible reasons your website visitors leave quickly

If you are running an online business and have a website to generate leads and customers, you might be frustrated because you get loads of traffic and no conversions. There are several reasons why people searching for your product...
How to forge your own path of success despite naysayers

Have you ever dreamed of ditching your current career in search of something new? Recent advancements in technology have made it easier than ever to access alternative work opportunities, and as a result, more and more people are choosing...