Boss Lady
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Online competing: a little dog can have a big business bite
Small businesses are in some ways beyond larger corporations. Due to your size, you have the ability to adapt quicker, innovate with greater ease, absorb sudden shocks to the global economy better and overall, be smooth in how you...
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Can keeping your eye off the ball help your business?
There’s a saying in sport that goes along the lines of ‘playing the ball, not the player’. This can be used in business too. You can be forgiven for becoming too focused on goals that are immediate such as...
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5 Packing tips for women who constantly travel
If you are like any other woman traveler on the planet, you have trouble figuring out how to pack quickly and efficiently. It may even be a struggle to keep track of all you need to have in your...
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Monthly business checklist: What all healthy businesses do
On October 20 2017, the American Enterprise Institute (AEI) reported a scant 12% of 1955 Fortune 500 firms were still in business. Some of the other 88% may have lacked the discipline of an executive monthly business checklist and...
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How to boost your confidence the ‘write’ way
If you’re a woman in business, you know how important it is to feel confident. And one of the most prominent places where women’s belief in themselves lags is in the area of writing. Yet writing is one of...
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The devil is in the data
“The greatest value of a picture is when it forces us to notice what we never expected to see.” This quote by John Tukey, the famous mathematician who developed the box plot, one of the preferred tools of data...
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4 Clever ways to increase reviews for your business
Building and crediting your brand’s reputation is not easy,but customer reviews can help you with that. And if used efficiently, they can improve your marketing performance considerably. With 80% of shoppers trusting customer feedback as much as personal recommendations...
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5 Daily habits of successful social media marketers
Successful social media marketing is like everything else that’s successful – you build it on the foundation of personal commitment and right habits. Daily habits. There’s no magic bullet that will bring you from zero to hero (or from...
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4 Steps to grow your business
Startups aren’t the only companies looking to grow. With the dawn of the New Year, business owners reflect on their annual goals, previous accomplishments, and financial projections. It’s during this time that both small businesses and big corporations alike...
