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Can keeping your eye off the ball help your business?

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There’s a saying in sport that goes along the lines of ‘playing the ball, not the player’. This can be used in business too. You can be forgiven for becoming too focused on goals that are immediate such as quotas and pushing toward a certain profit margin for the quarterly growth report. But what cannot be given such a light touch is how you strategize your business in the first place. Keeping your eyes firmly on targets in a tunnel vision manner is not healthy. In fact, pouring your energy into focusing on what makes your successful is far more important. The money and success will come, but that shouldn’t be your immediate goal. What this means is, you need to take a step back, survey what makes your greater than the competition and what part of the human aspect is most valuable to you. Consumers love to know they’re being thought of, so curating your business around them first should become second nature.

Words do matter

Digital marketing is one of the most competitive fields out there. Just think about the billions of website hits every single day. That’s like a vast ocean of potential customers. However, each individual all rides their own current until they get caught into a group trend which then becomes a wave. This wave can come in the form of effective seo tactics that slowly but surely ebb away at your online standings. Search engines are run by algorithms that are essentially lines of code. Consumer trends are what dictate these currents and flows. Search engine optimization techniques are there to provide businesses with the ability to push their website ranking higher and higher so that when a consumer is a search for what they want, you are the first thing they see. This can be construed as prestige and reliability as businesses are in a competing list. Keeping your eye on what consumers what and then reacting to it with adaptive marketing via seo methods, keeps the customer’s satisfaction above all else.

Keeping them in the know

In the modern world of business, updates and communication have come to the forefront of everyone’s mind. Now a business has no excuse why they cannot explain their actions from a weekly basis. Customers need to know what’s going on. This doesn’t have to be in great detail, just a quick update that explains what is going on behind the scenes. This can be done via the business blog, email messaging, SMS text, and or via the product interface itself. This does require a direct approach via collecting data of your customers in the first place. This has to be done voluntarily, so offering this when giving the ability to have access to such updates is a cat and mouse game at times. On your website, you can have a pop-up message inside the window, which gives customers a choice to sign up to the updating service. Having them punch in their personal details of their own accord, gives you access to them whenever you wish.

It’s never easy to admit you’re too focused on the pot of gold. In fact, it’s almost therapeutic because you’re reminded why you started your business in the first place. Customer satisfaction can equate to playing the player, not the ball itself.

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