Boss Lady
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6 Tips for drawing in a wider audience
The end of a year and the start of a new one is the perfect time to reflect on the past 12 months and consider new business opportunities. One of the best things to do during this time of...
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Blogging for business: The benefits and success factors
Since computers have taken over all things business, communication has made the world seem smaller. You can talk to people from the other side of the world at a click of a button, and reaching people who are far...
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How to make sales calls like a pro
Most people would prefer to chew through a wrought iron fence rather than pick up the phone to make a cold sales call. I was one of them. For far too long. And it affected the growth of my...
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Resurrect your site’s SEO performance in 2018
Every business owner has faced the dilemma of their SEO not working. They invest hundreds, if not thousands of dollars into improving their website’s SEO ranking, inbound traffic, leads and sales only to fall victim to penalties or ineffective...
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‘Leaning out’ instead of ‘Leaning in’
By now, we should all be familiar with Facebook’s CEO, Sheryl Sandberg. She became famous when her autobiography, titled Lean In, became the new feminist manifesto for women in the office. Her book famously suggests that, for women to...
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3 Skills women innately have—and why they matter in business
Over the course of several decades, there have been numerous studies conducted about the fields and skills in which men and women excel. You’ll often hear that men naturally excel in math- and science-based fields, while women excel in...
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10 Women thriving in travel tech
I work in a company with three male founders. However, there are plenty of women in middle and senior management that inspire me every day. I also had more women then men as my managers throughout my path in...
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Women should build ‘connectedness’ to keep in touch with customers
The process of connecting to a market has always been arduous for many. For those who truly feel an online presence is key to growth (that should be all of you), the ability to implement a strategy around feedback loops...
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The three commandments of investing to live by
Investing can be a great side hustle, but it can also be quite risky. When you invest, you are pouring money into a source that may or may not pay off. If you are new to the game, you...
