Boss Lady

How to write effective competitive analysis for your business

Small businesses are highly competitive; this is according to a poll done on how small business owners feel by the National Federation of Independent Business (NFIB). The statistics showed that 53% of the respondents found small businesses to be...
Rachael Finch: The importance of collaboration for small business

Successful business woman, Rachael Finch is flying the flag for Australian women in business. In addition to being a TV presenter, model and mum, Rachael also operates BODY by Finch, an online health and fitness program, and has a...
5 Helpful tips for female start-up owners

The number of female entrepreneurs has grown exponentially over the past decade. This is an extremely positive sign for the business world as it leads financial equality between the two genders. Even though times are good for businesswoman around...
Using boredom to your advantage

Have you ever struggled with boredom with your business? If so, you are not alone. Sometimes it is fleeting, however, when it lingers it is telling you something needs to change. The good news you can use boredom to...
How small business can defend against GDPR

GDPR may be the biggest current buzzword for everyone involved in business, especially as the countdown to 2018 looms, but there really shouldn’t be any reason to fear. May 2018 will introduce tighter rules surrounding data protection in a...
Sales tips on how to grow your ecommerce store

There are some top tier tips you need to remember when it comes to growing your ecommerce store. They are great for any type of store, from the established giant to the startup ecommerce shop. You will find that...
Female business leaders: The books you need to read

If you’re looking to add some new books to your library after receiving a dozen or so Amazon gift cards over the holidays, why not take some expert advice from some of the world’s leading business women? Tyler Haney...
Customer personas: How to create personas of your target clients

This guide outlines the basics of customer personas and how to create them to ensure you are targeting the right clients and market. The way we conduct business and engage with clients and customers is changing at lightning speed. ...
5 Of the richest self-made women in business: How they did it

They say it’s a man’s world, but there are plenty of rich women in it, with 167 female billionaires in 2016. However, with more than 2,000 total billionaires in the world in 2017 it’s clear to see that women...