Boss Lady

How to be taken seriously as a woman in business in a male dominated industry

With just under 30% of the real estate industry being represented by women, it can be tough for women to be heard in a roomful of men, especially when men are earning more than $131,000 annually to their female...
These tactics will help you build consumer trust and grow your business

Put yourself in the position of a modern-day consumer. You’re looking to buy something, and there are a wealth of options available to you. What’s one of the key things that push you towards one business over another one?...
Why efficiency remains the key to business success

It doesn’t matter whether you have recently launched a startup or whether you are a seasoned entrepreneur, it is vital that your venture is efficient. You could be working from home making bespoke greetings cards, launching an IT solutions...
What makes your business memorable in the eyes of consumers?

All over the internet, you’ll find articles that show off just how easy it is to get a business up and running. People will tell you that all you need is the internet and some ideas to get started,...
Why all traders should make use of social media

Several years ago firms started to turn to social media as a way of communicating with consumers and investors. For many years businesses had ignored its benefits, but not any more. Now most of them embrace the social media...
Marketing automation can leverage your brand message: here’s how

You know that creating a brand message that resonates with your audience is crucial to long-term business success. But once you’ve developed a strong message, how can you leverage your message to maximize its potential value to your company?...
5 Ways all business owners can take advantage of Twitter / X

Don’t be fooled into thinking that Twitter is taking a back seat due to the popularity of other social media networks. Twitter is still holding its own, with almost 330 million people using it every day. That makes it...
Facility manager job description: Is it time to hire a manager?

This guide outlines the facility manager job description and explores the clues that show when it may be time to hire one in your business. The way a company handles growth is a good predictor of future success. As...
Why retail data analytics is poised to transform the customer experience

Today’s retailers know it’s not enough to offer low prices, a large selection, or friendly service. Retailers must do all those things while focusing on how they contribute to the broader ‘customer experience.’ This term encompasses everything that goes...