Boss Lady
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Why the power and structure of story matters to your bottom line
Think of the last good movie you watched. It likely had creative visuals, a compelling script, music, rhythm and heroic characters. All these elements came together and made you feel something. They made you feel an emotion – excited,...
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Safety first so your employees last
Life is always a risky game. Even going outside, and performing other simple tasks, can put you in great danger. Of course, though, most people brave the storm and will go about their life as if nothing is wrong....
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Must-have tech for investors
Women-owned businesses are on the rise with a notable 54 percent increase between 1997 to 2016, according to The State of Women-Owned Businesses report. That probably comes as little surprise to female business leaders and investors alike. And despite decades of...
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Why seeing equals spending: the power of animated explainer videos
When it comes to information processing, seeing really is believing. Consider your own behaviour: how do you read, learn or consume information? For most of us, it’s visual. Approximately one-third of all online activity is spent watching video, and...
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4 Crucial focus points for successful businesses
In the business world’s storms of rapid change, it’s all too easy to lose focus on the crucial things that underpin any chance of success. But the hard truth is, no matter how many whizz-bang technologies you invest in,...
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How to expand your business? Try these strategies
Business expansion has a formula. We all want to take our business from success to even bigger success, no matter what that might be. As a small business, it’s crucial to expand in the right way and accelerate growth...
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5 Branding tips for small business owners
Are you a small time business owner looking to brand your company, but don’t know how? No matter how good the products or services in your firm, are if they are not branded correctly then clients won’t buy them,...
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6 trade show marketing ideas for first-time exhibitors
Is your company offering a new product line at a trade show in the near future? If the answer is yes, then you and your team are probably working hard to get things ready for the show. But coming...
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The essentials to running an outstanding conference
When you’re running a conference, you want it to be one that people will learn from, and remember in the future, especially since a huge part of the motivation behind putting on a conference is to improve your own...
