Boss Lady
-
Social media 101: Superficial attention vs valuable attention
There are basically two types of attention generated by online social media interaction. Superficial attention and valuable attention. The smart businesswoman will learn to differentiate between the two. The first is from posts created purely for a reaction, manipulation...
-
Be your own boss, with no glass ceiling
In Australia, women on average earn 18.2% or $283 per week less than men. On Equal Payday, held recently it was revealed what a man earns in 12 months, takes a women 14 months to achieve. In the US,...
-
Turn your hobby into a business: step 1 – business plan
Following on from our overview of how to monetize your hobby, let’s look in more depth at the first step in how to turn your hobby into a business: the Business Plan. So, you’ve decided to start your own...
-
5 ways to create a great networking event
As an entrepreneur, you get to mingle with all kinds of weird and wonderful people each day. Often, you will attend networking events in your local area and beyond. And there will be times where you have to host...
-
Business surgery: 5 fixes to boost a falling business
As an online entrepreneur, there’s nothing worse than seeing your sales slowly fade. Worse still, when this does happen, it can feel like your business is beyond help. But your online ventures aren’t dead and buried yet. There’s still...
-
3 reasons you shouldn’t listen to advice
“What’s your last piece of advice for our readers?” This was a question posed to me by a reporter recently,as we concluded the interview. Don’t listen to all advice, I said. She thought it was pretty funny, as I’d...
-
Barbies and ‘uglism’ — legal discrimination against women in business
It’s illegal to discriminate against people on the basis of gender, age, race and sexual preferences. But there is a covert discrimination that continues to operate against women. It’s what I call ‘uglism’ — both because it is based...
-
4 secrets to making your business a success from day one
For those just starting a new business, it can at times feel overly daunting. It’s a long journey to turn an unseasoned new business idea into a successfully realised and profitable company. There are countless considerations to be mindful...
-
Social media marketing: get the basics right first
A big part of every social media marketing strategy is your content. But, what should you post, and where? This guide will tell you all you need to know: Text First and foremost, you need to focus on your...
