Boss Lady

  • Make your business different if you want to succeed

    In a crowded marketplace, standing out from your competitors is essential if you want to succeed. When you differentiate your business from others, you give your target audience a reason to engage with you and, ultimately, a reason to...

  • How to keep your staff happy

    Running a successful business means not only focusing on the happiness of your customers or clients but on the happiness of your employees too. By keeping them happy, you can encourage them to be more productive and to stay...

  • Digital marketing 101: Ticking every box

    Digital marketing has long been the most important sales tool that modern companies have access to. Enabling you to spread the word about your work without having to venture into the physical world, digital marketing providing businesses of all...

  • What the ‘new normal’ in businesses might look like

    Many businesses have been affected by the Coronavirus. It is present around the world and every country is still facing many cases and changes. The majority of the states and many cities businesses were forced to close and advised...
  • 5 Advantages of using checks with a business logo

    5 Advantages of using checks with a business logo

    Even though a lot of business owners prefer to use their credit cards or online money transfers to make business payments, some owners still favor the use of checks. The reason for the continued use of checks is that...

  • Want to earn more? 3 Smart ways to boost your income

    Everyone would love to make more money, and with the number of options that are open to us today, there are more ways than ever to do so. The internet has done a great deal to democratize the world...

  • Smart ways to make your brick-and-mortar store digital

    We can all agree that the last few months have been really tough for businesses and individuals alike. Quarantine, lockdowns, and social distancing have meant that a lot of retailers have had to close their doors, or at least...

  • Importance of SEO in small businesses

    SEO or Search Engine Optimisation is the process of optimizing your website to maximize organic traffic from search engines like Google, Bing, YouTube and Yahoo, it is  one of the best ways to make your content accessible and be...

  • 7 Site optimizations that capture more leads

    Leads are the lifeblood of any small business. Whether you’re running a boutique store, an international ecommerce site, or anything in between, without a steady supply of new customers, you’ll quickly find yourself in dangerous territory. A company’s website...