Boss Lady

  • How women-led businesses can successfully adapt to our remote-work reality

    As remote work unabashedly claims its title of “the new normal,” businesswomen and businessmen must adopt a sink-or-swim-mentality and conform to these unconventional workplace setups. While fully-remote work structures yield their fair share of detractions and benefits for business...

  • Why the Google search results page matters for SEO

    Of all the billions of pages on the web (and there are at least 5.55 billion according to worldwidewebsize.com), the search engine results pages (SERPs) are the most important. …if you’re a website owner or digital marketer, that is....

  • Don’t know where to start? Top business tips for women entrepreneurs

    Are you a woman finding it difficult to grow and run your business? Don’t worry; you are not alone in the battle as there are thousands of others in the same situation as yours. However, there are ways to...

  • Top 10 marketing tips for healthcare businesses

    Top 10 marketing tips for healthcare businesses

    The healthcare industry is just as competitive as other sectors and businesses need to focus on their marketing strategies in order to stand out. Marketing is mostly digital nowadays and healthcare businesses also need to develop a strong online...

  • How retail businesses can get started with Google Shopping Ads

    Many of us dream of making our fortune online, perhaps with an eCommerce store. In the grand scheme of making millions, the store creation is the easy part, driving traffic to the store is a lot trickier. In the...

  • What businesses need to know about class action lawsuits

    When you think about a class-action lawsuit, you might have an image of many individuals who have all suffered harm or loss from a product or service, coming together to make a case against the manufacturer. However, the reality...

  • Doing international business: German business etiquette

    Doing international business: German business etiquette

    In the first of our guides on doing business in other countries, we look at the economic powerhouse that is Germany — the linchpin of European manufacturing and services industries. Understanding German business etiquette is the key to success...

  • 7 Expert tips for conversion-boosting business presentations

    Making a positive first impression, convincing investors and partners that your idea/business model is worthwhile, and developing a healthy brand image are critical steps in nurturing a successful business. That said, business owners in all industries should strive to...

  • How human resources staff support CEOs

    The overall health of an organization can be guaranteed when there is a constructive partnership between a CEO and the human resources department. I am able to better identify the talents, expertise, and experience needed from my company to...