Boss Lady

  • Video marketing: 10 tips to create effective videos

    Video marketing: 10 tips to create effective videos

    Video marketing has become hugely popular in the last decade thanks to the rise of social media combined with faster internet speeds. Companies no longer have to pay big bucks to get a video advert on TV – instead they...

  • How to encourage social distancing at your storefront location

    How to encourage social distancing at your storefront location

    2020 has been challenging for most small businesses. You may have had to shut down multiple times due to COVID scares. Perhaps you’ve overhauled the way you serve customers. Many smaller companies are struggling right now and trying to...

  • How to be a pro at sales outreach: 11 tips

    Sales outreach is a technique designed to attract new business. It involves representatives engaging with prospective, past, and lost leads/customers in the hopes of doing business with them. This communication is done via multiple channels like email, phone calls,...

  • How teaching online could open up a new career path

    How teaching online could open up a new career path

    If you love teaching, but also love the comfort of your own home, then online teaching might just be the perfect job for you. Even if you aren’t a career teacher right now, you might be interested in teaching...

  • Using tax return software in Canada

    Using tax return software in canada

    If you live in Canada, then you are either paying tax or will eventually pay tax. There is nothing wrong with feeling like it is too difficult for you to handle – tax is an ancient system that has...

  • How to run your brick and mortar business during the pandemic

    Running your own brick and mortar business already comes with its own set of complications, but when you throw a pandemic into the mix, those varying factors can get even more complex. For instance, one of the biggest issues...

  • 5 Social media marketing tips for beginner entrepreneurs

    Using social media to promote business seems to have gone beyond a matter of choice to become an absolute must for entrepreneurs. While experts use well-trodden strategies, beginner entrepreneurs are just opening up an unexplored terrain, rediscovering social media...

  • 3 Key aspects of marketing you can’t over simplify

    Are you interested in establishing a marketing strategy for your business? If so, then you might be considering taking the DIY approach. However, this can be a mistake because while marketing online might seem simple on the surface, it’s...

  • How women-led businesses can successfully adapt to our remote-work reality

    As remote work unabashedly claims its title of “the new normal,” businesswomen and businessmen must adopt a sink-or-swim-mentality and conform to these unconventional workplace setups. While fully-remote work structures yield their fair share of detractions and benefits for business...