Marketing

Trademark registration is important for new businesses

This guide outlines why even fledgling new businesses should be considering trademark registration to protect their branding. Ever experienced stumbling upon a logo or a tagline and thinking it sounds and looks familiar? It’s not just a matter of...
Digital marketing tactics that are simple and effective

This guide outlines the most effective and simple digital marketing tactics to boost your brand profile and sales. Most effective digital marketing tactics Digital marketing is key to business success – 75% of marketers say an effective digital marketing strategy has helped...
Personal branding is not just a PR exercise

In many circles, the notion of personal branding was once deemed as a PR tactic just for business moguls or celebrities. Now, personal branding is something that we should all practice. There are many reasons why being the face...
Social media marketing plan tips for startups

This guide outlines three key tactics for startup businesses to use in their social media marketing plan. A social media marketing plan plays an increasing role in online marketing. For startups, it provides a unique opportunity to break into...
Create a YouTube channel for vlogging success

Vlogging has become one of the fastest-growing marketing and influencer segments, but you need to create a YouTube channel that will bring you success. Living in the era of advancing technology, people today are more inclined to look out...
The hidden value of your physical branding

With digital monopolising our attention, it can be easy to let physical branding become an afterthought. And yet how your brand is presented in the physical world has a big impact on brand experience, brand recall, brand engagement and...
Dental marketing strategies dentists can use to boost business

This guide outlines the dental marketing tactics that any dentistry business can easily put in place. Dentists always know what they are doing around teeth and they are pretty great at it. But what they do not know is...
Email marketing best practices that will improve your open rate

This guide outlines the crucial email marketing best practices you should be using to make your campaigns more successful. The vast majority of successful marketers are optimistic and feeling confident about the future of their businesses. In addition to...
6 ways to use Reddit marketing to grow your business

This guide outlines the benefits of using Reddit marketing strategies for your business promotion and engagement. Businesses worldwide are constantly looking for ways to promote their business. Today, with the advancement in technology, social media platforms are one of...