Marketing

11 affordable merch ideas for the entertainment industry

This guide outlines 11 affordable merch ideas that also work well in the entertainment industry. You know that you want to sell programs, t-shirts and maybe CDs or vinyl records at your merch table, but you’re not sure what...
Marketing budget calculation: how much should you spend?

Companies need to spend money on marketing to get their message out. But the question of precisely how much marketing budget they should spend can sometimes be a little elusive. After all, if winning customers is the aim of...
Augmented reality benefits for marketing campaigns

This guide outlines the augmented reality benefits for any brand’s marketing strategies. Augmented Reality (AR) is a technology that has been around for a few years now, but it is only recently that it has started to be used...
Why promotional pens are smart marketing for small business

This guide outlines the 5 key reasons that promotional pens are still a winner when it comes to small business marketing. When you’re thinking about promoting your small business, you might not have a clear idea of what to...
Marketing for NFP, NP and NG organisations

This guide outlines the challenges and solutions for nonprofit marketing in today’s increasingly connected world. We know that the challenges of running a nonprofit organisation with few resources are great. We also know that, among the greatest difficulties, is...
Inbound Marketing explainer: how it works, and how to do it effectively

Defining Inbound Marketing is not such a simple task. According to HubSpot (basically the “creator” of the Inbound concept): “Inbound Marketing can be considered any marketing tactic that is based on gaining people’s interest rather than buying it.” But...
What the video game industry can teach business about marketing

This guide outlines how you can use the marketing tactics the video game industry has tapped into to build incredible growth. One of the biggest industries in entertainment as of late is video and online gaming. The video game...
Website not loading? How to solve the problem for good

This guide outlines the steps you can take when you see your business website not loading properly. Your business website is critical for nearly all online marketing efforts. Despite being the digital storefront for business, your website allows you...
Reciprocity rule and how it applies in today’s online world

This guide outlines the reciprocity rule and how it fits into today’s business world online. Once industries moved online and customers made a habit of using search engines to find goods and services, everything became a great deal more...