Marketing

Promotional items can boost your brand profile and revenue

This guide outlines why promotional items are an increasingly important marketing and branding tool for businesses. Success in business is something that we all strive for. If we begin an endeavor it is the goal to create a business...
Ecommerce websites with impact are the key to selling online

This guide outlines how businesses wanting to sell online need to approach devising ecommerce websites for optimum success in the changing market. Starting an online business is exciting, but it can be a daunting task, especially if you’re just...
Name branding is key to business success: get it right

This guide outlines how important name branding is in the identity and marketing of your business, and steps you should take to get it right. When you start your company, you must give some thought to what you want...
Social media plan: what you need for social marketing success

Building your social media plan is just one component of larger online business success, but it is arguably one of the two most important. In order to thrive online, you need to have a solid social media strategy backed...
Brand identity examples: 6 case studies of great branding

For brands, it is important to understand what their brand is in order to be able to create content for their audience and get the most out of their marketing budget. We outline 6 brand identity examples and why...
B2B marketplace: advantages and disadvantages explained

This concise guide outlines the pros and cons of a B2B marketplace, and what to look for if choosing one for your B2B business. The COVID-19 outbreak has accelerated the spread of digital commerce. Digital selling technology is increasingly...
How to get more customers: simple tactics

This guide outlines how to get more customers with the simple changes you can make to increase your business. Are you concerned that your customer numbers aren’t as high as they should be? Here are some key changes for...
Company tours are an overlooked marketing strategy to build connection

This guide outlines how and why company tours can help build a stronger connection with your customers. As every business owner will tell you, developing a good marketing strategy is crucial for success. It typically involves advertising, promotion on...
Brand experience needs to be reimagined for the post-pandemic landscape

This guide outlines examples of how we need to rethink brand experience for the ‘new normal’ of business marketing. With the rollout of boosters and the first wave of vaccines for kids happening, there is hope that the pandemic that...