Marketing

Brand loyalty is key to customer retention: how to increase loyalty

As a business owner, you already know that increasing your sales isn’t just about gaining new customers, but also, and perhaps most importantly, about brand loyalty that retains the customers you already have. And while customer retention rate is...
Customer relationship management: 5 ways to improve

Regardless of the industry, maintaining customer relationship management is an essential part of running a business today. And the only way to achieve higher retention rates and ensure customer loyalty is to have exceptional customer relationship management. Creating and...
Small business challenges: how to overcome the 4 most common issues

Every small business will face issues from time to time. The key is not in avoiding small business challenges but in how you meet them. How to Deal with the 4 Leading Small Business Challenges Below are four of...
Signage company strategies to profit from the signage boom

Whether your signage company is a brick-and-mortar store or a digital outlet, it has the potential to be a part of what is a boom in the sign business projected to take place in the coming years. Here are...
eSports games can teach business a lot about teamwork and soft skills

Whilst the eSports games industry and the business sectors may not initially be thought of as being two niches that can help each other out, there is certainly a lot that companies from all around the world can learn...
Restaurant business plan: factors you need to consider for launch

This quick startup guide outlines the key factors you must take into account as the foundation for your restaurant business plan, to make sure you have the best chance to succeed. Many people all over the world share the...
Marketing influences: why you need to expand your repertoire

In business, you likely get a sense, pretty quickly, about what works for you and your business, meaning that you often stick to this. In marketing, it’s no different. How you market your business and your services may well...
Marketing in business has changed: what the video game industry can teach us

Marketing in business has seen a massive revolution over the past few years, with those brands who stuck with the traditional strategies falling behind — or vanishing altogether. New strategies have become increasingly powerful, and this is demonstrated by...
Translation service benefits: what they can do for your business

If your business is flourishing and you are planning to move your brand to a foreign market, then there are a lot of possibilities to consider and evaluate. Indisputably, this is one of the best feelings in the world....