Marketing

Google Shopping Ads: How retail businesses can get started with them

This short guide outlines how retail business can implement Google Shopping Ads to expand their market and increase their sales. Many of us dream of making our fortune online, perhaps with an eCommerce store. In the grand scheme of...
Business presentation success: 7 expert tips for high impact presentations

This short guide outlines seven expert tips for business presentation style and components that will ensure high impact on the audience. Making a positive first impression, convincing investors and partners that your idea/business model is worthwhile, and developing a...
Online business marketing: 5 key steps to boost your online business

This short guide outlines five smart online business marketing strategies and steps you can use to boost your brand presence and expand your client base. Today, starting an online business is easier than ever thanks to all the useful...
Dealing with difficult people on social media: 9 crucial strategies

This short guide outlines strategies for dealing with difficult people on social media, in ways that will actually enhance your brand rather than undermining it. Any time you deal with the public, you have to be ready for negative...
Digital marketing for business: the essential steps

This short guide outlines the fundamentals in digital marketing for business, with the essential steps to take to boost your brand. Digital marketing for business has moved from the obscure to the essential, with the vast majority of companies...
Backlinks for SEO: how to check them and get better ones

This short guide outlines what backlinks for SEO are, how to check the backlinks you already have and how to earn better ones for your site and brand. If you’re interested in boosting your website’s web presence, you’re going...
Content marketing tips to improve your website SEO: 7 rules

This concise guide outlines the most important content marketing tips that will improve the SEO and hence lift traffic to your business website. Search engine optimisation and content marketing go hand in hand, but what exactly is content marketing...
Christmas marketing ideas: How to get noticed amid all the noise

Christmas is always a difficult time to stand out amid the onslaught of advertising, but these Christmas marketing ideas will ensure your business is noticed. Whether we like it or not, Christmas business is set to look a lot...
Website design is key to success: how to choose a design agency

Business website design can serve you well in many different ways. From the start, it’s a great way to show the world what you can do. You can highlight leading products, explain the way you work, and encourage people...