Marketing
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Company image: Improving the image of a brand
When it comes to building your brand, your company image as a business is everything. Whether you work in retail, or manufacture, or something in between, you need people to know that you’re a reputable brand that they can...
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Google for local business is not the only localised digital marketing
Many small operators are relying on Google for local business to get their brand on the map, however it is far from being the only digital marketing solution to attract local customers. Local businesses based in the community need customers...
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Building a website from scratch: What to consider
This concise guide outlines the factors you need to consider when building a website from scratch for your business. It will come as no surprise to any business professional that every successful company has a good website behind it....
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Effective marketing: Simple tweaks for a more effective marketing strategy
Is your marketing strategy as effective as it can be? The likely answer to this question is no. After all, effective marketing isn’t a once and done activity but an ongoing process that can be tweaked to perform better...
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SEO for business: Why investing in SEO is crucial today
When you start a business, your goal is for it to be as successful as it can possibly be. There are many ways to achieve that, such as hiring the best employees and turning out a product or service...
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Video for marketing: 10 tips to create effective videos
Video for marketing has become hugely popular in the last decade thanks to the rise of social media combined with faster internet speeds. Companies no longer have to pay big bucks to get a video advert on TV – instead...
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Aspects of marketing: 3 key aspects you should not underestimate
This concise guide outlines the three key aspects of marketing that should not be underestimated in the current business trends. Are you interested in establishing a marketing strategy for your business? If so, then you might be considering taking...
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Social media marketing tips: 5 strategies for beginner entrepreneurs
This short guide outlines five social media marketing tips that business starters can use to kick off their social media strategy with impact. Using social media to promote business seems to have gone beyond a matter of choice to...
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Top 10 healthcare marketing tips to boost your health businesses
The healthcare industry is just as competitive as other sectors and businesses need to focus on their healthcare marketing strategies in order to stand out. Marketing is mostly digital nowadays and healthcare businesses also need to develop a strong...
