Marketing
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Social media as marketing strategy: Optimize your social media marketing
The Internet age has brought marketing to a whole new level. The kinds of strategies that marketers used even 10 years ago are no longer relevant. Nowhere is this as true as it is in the use of social...
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The five types of brand stories you need to tell
Brand stories are a powerful way to connect with your audience and engage your target clients demographic. Growing up I was never really into dolls, preferring to play football and cricket with my brothers. Needless to say, I never owned...
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Starting a brand? How to increase your visibility from launch
When starting a brand, increasing your visibility is vital for its success. Having a trusted and solid brand is key to a successful business. Your target audience must know about your business to increase sales. Here are ways for...
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Your website might be pretty, but can it convert? 12 ways to make it work harder
Your website is a powerful tool, but are you making the most of its capabilities? You have the ability to reach a huge, targeted audience with your website, creating leads, and making sales. Of course, we all want our websites...
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Negative reviews: What’s causing yours and how do you fix them?
Are you struggling with negative reviews for your company? If that’s the case, then you need to think about tackling this issue head-on. The problem with negative reviews is that they can be enough to stop customers from committing...
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Customer loyalty and retention: show your customers you appreciate them
Your customers are the foundation of your company and the reason you’re still in business. Without them, you won’t have anyone to sell to and use your products or services. So customer loyalty and retention should be a...
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Company image: Improving the image of a brand
When it comes to building your brand, your company image as a business is everything. Whether you work in retail, or manufacture, or something in between, you need people to know that you’re a reputable brand that they can...
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Google for local business is not the only localised digital marketing
Many small operators are relying on Google for local business to get their brand on the map, however it is far from being the only digital marketing solution to attract local customers. Local businesses based in the community need customers...
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Building a website from scratch: What to consider
This concise guide outlines the factors you need to consider when building a website from scratch for your business. It will come as no surprise to any business professional that every successful company has a good website behind it....
