Marketing
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How to deal with old blog posts
When it comes to marketing, you’ve probably heard the words ‘content is king’ on multiple occasions. So you continually pump out fresh new blogs in the quest to have your products and services found. But what happens to your...
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13 things women in business should know about email marketing
An explosion of new digital technologies has pushed us to evolve. But those same technologies can leave us feeling overwhelmed and frustrated with obtaining just the right marketing mix. How much should you invest in new channels? Which channel...
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Storytelling for business: Why you need it to be successful
In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain tons of exposure. Instead...
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Inexpensive marketing ideas for small business owners: 5 tactics
Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. We have outlined the top 5 inexpensive marketing ideas...
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Marketing automation can leverage your brand message: here’s how
You know that creating a brand message that resonates with your audience is crucial to long-term business success. But once you’ve developed a strong message, how can you leverage your message to maximize its potential value to your company?...
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Customer personas: How to create personas of your target clients
This guide outlines the basics of customer personas and how to create them to ensure you are targeting the right clients and market. The way we conduct business and engage with clients and customers is changing at lightning speed. ...
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Content marketing tips: 5 tactics for a small budget
This guide outlines five great content marketing tips for those trying to market on a limited budget. Content marketing gives you a fantastic way to reach targeted audiences without spending a lot. In fact, content that has both value and...
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Pitching for investors: 5 Tips for pitching your startup
This concise guide outlines the most important strategies in pitching for investors for your startup business. Startup culture has inspired some of the most innovative technology shifts of the past decade. Whether you’re trying to become the next tech giant,...
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How to expand your business? Try these strategies
Business expansion has a formula. We all want to take our business from success to even bigger success, no matter what that might be. As a small business, it’s crucial to expand in the right way and accelerate growth...
