Marketing

Marketing strategy plan: 3 signs your business needs a new one

This guide outlines the danger signs that indicate your business needs to change its marketing strategy plan. If your business has recently started to hit a few brick walls as far as the strength of its brand is concerned,...
Vlogging tips and benefits: how it can boost your brand

This guide outlines vlogging tips, what to use vlogging for, and the benefits for your personal or company brand. In the age of digital marketing, content is king. Gone are the days when a full-page spread in the newspaper...
What is social media in marketing? 9 great ways to use it

What is social media in marketing? It is the use of social networks for marketing purposes. Creating and sharing certain content and maintaining the customer relationship are important factors. In general, attempts are made to achieve digital marketing or...
Packaging design is key to marketing: how to improve it

This guide outlines the factors to improve your packaging design as a better marketing tool. Packaging design is one of the most underrated aspects of marketing. Many business owners don’t realize the importance of packaging design and how it...
Customer satisfaction metrics can forecast your future growth or failure

You probably already know that tracking future growth is critical to the success of your business. Having an idea of how much revenue will come in 6 months to 1 year helps you to know when and how to...
How to deal with old blog posts

When it comes to marketing, you’ve probably heard the words ‘content is king’ on multiple occasions. So you continually pump out fresh new blogs in the quest to have your products and services found. But what happens to your...
13 things women in business should know about email marketing

An explosion of new digital technologies has pushed us to evolve. But those same technologies can leave us feeling overwhelmed and frustrated with obtaining just the right marketing mix. How much should you invest in new channels? Which channel...
Storytelling for business: Why you need it to be successful

In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain tons of exposure. Instead...
Inexpensive marketing ideas for small business owners: 5 tactics

Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. We have outlined the top 5 inexpensive marketing ideas...