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Website design is key to success: how to choose a design agency


Business website design can serve you well in many different ways. From the start, it’s a great way to show the world what you can do. You can highlight leading products, explain the way you work, and encourage people to reach out to you for more details. However, there’s a little more to brilliant web design that can actually boost your ongoing revenue, too, and this is where a website design agency is important.

In the modern age, it’s essential that you look for support from a firm who can offer you website design that competes with the masses. Website design in London and elsewhere has evolved hugely over the last two decades. Therefore, while it’s safe to set up a website purely to show off your goods and services, you are also going to need to make sure you have the best team of professionals working with you to drive that revenue.

Here are a few crucial things to look for in a leading website design agency if you are set on pushing your business to the next level.

Choose a Website Design Agency that Lives and Breathes SEO

Search Engine Optimisation, is a concept that’s almost as old as Google itself. It is, of course, the art of optimising your content and web design to ensure that you are reaching the right people. This not only works by increasing your presence in organic search, but also by making sure that visitors stay on-page.

It’s important to look for an agency or web design professional who offers on-page and off-page SEO. Even better, of course, is finding experts who offer white hat techniques. Black hat techniques, such as duplicating content and keyword stuffing, will likely leave you penalised by Google.

Therefore, always make sure to look at a website design agency’s attitude to SEO. Do they have a portfolio of previous content or work? Do they constantly challenge or update themselves on Google’s changing algorithms? Can they be ready to fine-tune your strategy at any given moment?

SEO is still so important when it comes to grabbing that first initial interest through search listings. If there is anything a company offering website design London or beyond should tell you, it’s that SEO is a crucial, long-term process which will really help to grow your revenue and client base.

Choose a Visual Agency

To boost business revenue, you are going to need to do more than just produce great content. In fact, you may have scores of great products in your online store, and still struggle to pull in revenue. This is partly down to your approach to website visuals.

Believe it or not, you can judge a book by its cover – when it comes to web design! Visuals are everything. If your website fails to spark interest or imagination in your visitors, you are going to end up losing out in the long run. Yes – brilliant website design can be practical and functional, but it should also be unique, eye-catching, and versatile.

You may find that there are some design agencies who offer very similar templates and visual designs. This is something you should always avoid. To maximise your revenue, you should always partner with experts who can create a unique look for your website from the ground-up. This will largely mean going beyond the same WordPress templates and actually tapping into the HTML.

Again, make sure to look at a visual portfolio before you choose the best website design agency for your website. Do they have a diverse range of looks, colour palettes and navigational setups? Or, does everything look painfully similar? The more unique and tailored your look is, the more memorable you will be, and the more likely it will be that visitors will want to stick around and become customers.

Focus on Mobile First

We are right in the middle of a mobile revolution. More and more people, online shoppers included, are moving away from desktop browsing towards smartphones and tablets. The reasons behind this should be pretty clear. The fact is, mobile browsing is quick and convenient. Shoppers only have to swipe and tap through a few screens to find what they want and pay for their products.

This is why any self-respecting businesses should look for a design agency that really pushes mobile responsiveness. Mobile responsive websites are those which are designed with phones and tablets in mind, meaning that anyone likely to visit you on the go will find that they have access to a more flexible platform that is altogether easier to use.

It’s important that you pay attention to your mobile visitors! If you are running an ecommerce platform and are relying on people to buy casually from your store, then your layout and responsiveness are going to need to not only be mobile-ready, but mobile-focused.

Choose a web design agency that leads with mobile responsiveness. Yes, there’s still a market out there for desktop browsers, however, even Google has made a point of indexing mobile sites as a priority. This means that if you don’t have a smooth, streamlined, mobile-ready site, you are going to miss out on serious revenue.

Develop That Content

Last of all, we need to pull attention back to site content. Ultimately, you are only going to drive interest and revenue in your business if your content is clear, relevant, and easy to read. Do you have calls to action in place? Is it clear which questions you’re answering? Google, again, is only ever going to give you preferential treatment if you appeal to their searchers in certain ways, and that also means paying attention to UX factors on your website.

Look for a website design team that really focuses on content. It’s sometimes an afterthought, but what you type and place on your website really matters as far as getting those top-paying connections is concerned.

Above all, trust your gut. The best website design experts online should have your revenue-boosting interests at heart. However, many will differ in how they approach Google’s algorithms, as well as that all-important clickthrough rate!

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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