Marketing

Marketing your business: qualities of a good marketing team

A strong marketing team can significantly impact the success of your business. Whether you are putting together an in-house marketing team or working with a content writing group, it is important to know that some marketing teams work better...
Building a brand image that consumers will buy into

Successful brand image building is one of the most crucial features of any company’s marketing strategy. And it should be a priority for all business owners. In fact, studies show that 70% of marketing managers rank branding as a...
Strategies for content marketing: What has changed

Correctly marketing your online business can seem like an overwhelming task. After all, there are so many different options to choose from. Luckily, there’s one type that everyone one knows and can be a great place to start and...
Social media as marketing strategy: Optimize your social media marketing

The Internet age has brought marketing to a whole new level. The kinds of strategies that marketers used even 10 years ago are no longer relevant. Nowhere is this as true as it is in the use of social...
The five types of brand stories you need to tell

Brand stories are a powerful way to connect with your audience and engage your target clients demographic. Growing up I was never really into dolls, preferring to play football and cricket with my brothers. Needless to say, I never owned...
Starting a brand? How to increase your visibility from launch

When starting a brand, increasing your visibility is vital for its success. Having a trusted and solid brand is key to a successful business. Your target audience must know about your business to increase sales. Here are ways for...
Your website might be pretty, but can it convert? 12 ways to make it work harder

Your website is a powerful tool, but are you making the most of its capabilities? You have the ability to reach a huge, targeted audience with your website, creating leads, and making sales. Of course, we all want our websites...
Negative reviews: What’s causing yours and how do you fix them?

Are you struggling with negative reviews for your company? If that’s the case, then you need to think about tackling this issue head-on. The problem with negative reviews is that they can be enough to stop customers from committing...
Customer loyalty and retention: show your customers you appreciate them

Your customers are the foundation of your company and the reason you’re still in business. Without them, you won’t have anyone to sell to and use your products or services. So customer loyalty and retention should be a...