Marketing

Vlogging tips and benefits: how it can boost your brand

This guide outlines vlogging tips, what to use vlogging for, and the benefits for your personal or company brand. In the age of digital marketing, content is king. Gone are the days when a full-page spread in the newspaper...
What is social media in marketing? 9 great ways to use it

What is social media in marketing? It is the use of social networks for marketing purposes. Creating and sharing certain content and maintaining the customer relationship are important factors. In general, attempts are made to achieve digital marketing or...
Packaging design is key to marketing: how to improve it

This guide outlines the factors to improve your packaging design as a better marketing tool. Packaging design is one of the most underrated aspects of marketing. Many business owners don’t realize the importance of packaging design and how it...
Customer satisfaction metrics can forecast your future growth or failure

You probably already know that tracking future growth is critical to the success of your business. Having an idea of how much revenue will come in 6 months to 1 year helps you to know when and how to...
13 things women in business should know about email marketing

An explosion of new digital technologies has pushed us to evolve. But those same technologies can leave us feeling overwhelmed and frustrated with obtaining just the right marketing mix. How much should you invest in new channels? Which channel...
Storytelling for business: Why you need it to be successful

In our digital-happy world, audiences are bombarded with countless messages. This online chatter makes it more difficult to make your brand’s voice heard. Long gone are the days when a single press release could gain tons of exposure. Instead...
Inexpensive marketing ideas for small business owners: 5 tactics

Marketing is often perceived as ‘difficult’ and ‘expensive’. In truth, it can be both of those things – but only if you overthink it and wilfully spend too much money. We have outlined the top 5 inexpensive marketing ideas...
Marketing automation can leverage your brand message: here’s how

You know that creating a brand message that resonates with your audience is crucial to long-term business success. But once you’ve developed a strong message, how can you leverage your message to maximize its potential value to your company?...
Customer personas: How to create personas of your target clients

This guide outlines the basics of customer personas and how to create them to ensure you are targeting the right market. The way we conduct business and engage with clients and customers is changing at lightning speed. Traditional marketing...