Marketing

Starting a brand? How to increase your visibility from launch

When starting a brand, increasing your visibility is vital for its success. Having a trusted and solid brand is key to a successful business. Your target audience must know about your business to increase sales. Here are ways for...
Your website might be pretty, but can it convert? 12 ways to make it work harder

Your website is a powerful tool, but are you making the most of its capabilities? You have the ability to reach a huge, targeted audience with your website, creating leads, and making sales. Of course, we all want our websites...
Negative reviews: What’s causing yours and how do you fix them?

Are you struggling with negative reviews for your company? If that’s the case, then you need to think about tackling this issue head-on. The problem with negative reviews is that they can be enough to stop customers from committing...
Customer loyalty and retention: show your customers you appreciate them

Your customers are the foundation of your company and the reason you’re still in business. Without them, you won’t have anyone to sell to and use your products or services. So customer loyalty and retention should be a...
Company image: Improving the image of a brand

When it comes to building your brand, your company image as a business is everything. Whether you work in retail, or manufacture, or something in between, you need people to know that you’re a reputable brand that they can...
Google for local business is not the only localised digital marketing

Many small operators are relying on Google for local business to get their brand on the map, however it is far from being the only digital marketing solution to attract local customers. Local businesses based in the community need customers...
Building a website from scratch: What to consider

This concise guide outlines the factors you need to consider when building a website from scratch for your business. It will come as no surprise to any business professional that every successful company has a good website behind it....
Effective marketing: Simple tweaks for a more effective marketing strategy

Is your marketing strategy as effective as it can be? The likely answer to this question is no. After all, effective marketing isn’t a once and done activity but an ongoing process that can be tweaked to perform better...
SEO for business: Why investing in SEO is crucial today

When you start a business, your goal is for it to be as successful as it can possibly be. There are many ways to achieve that, such as hiring the best employees and turning out a product or service...