Marketing

Brand identity examples: 6 case studies of great branding

For brands, it is important to understand what their brand is in order to be able to create content for their audience and get the most out of their marketing budget. We outline 6 brand identity examples and why...
B2B marketplace: advantages and disadvantages explained

This concise guide outlines the pros and cons of a B2B marketplace, and what to look for if choosing one for your B2B business. The COVID-19 outbreak has accelerated the spread of digital commerce. Digital selling technology is increasingly...
How to get more customers: simple tactics

This guide outlines how to get more customers with the simple changes you can make to increase your business. Are you concerned that your customer numbers aren’t as high as they should be? Here are some key changes for...
Company tours are an overlooked marketing strategy to build connection

This guide outlines how and why company tours can help build a stronger connection with your customers. As every business owner will tell you, developing a good marketing strategy is crucial for success. It typically involves advertising, promotion on...
Brand experience needs to be reimagined for the post-pandemic landscape

This guide outlines examples of how we need to rethink brand experience for the ‘new normal’ of business marketing. With the rollout of boosters and the first wave of vaccines for kids happening, there is hope that the pandemic that...
Restaurant design is key to restaurant branding: here’s why

This guide outlines the key factors in restaurant design that affect your brand marketing — and why. As soon as you’ve decided on the perfect location for your restaurant, it’s time to roll up your sleeves and get to...
Onpage SEO is still too poorly understood: here’s how to improve it

When talking about SEO, there are two broad pretty general categories — onpage SEO (also known as onsite SEO) and offpage (or offsite) SEO. Both onpage and offpage SEO are important and need to be part of your overall...
Law firm marketing: strategies to grow the client base

This guide outlines strategic law firm marketing methods to bring in more clients. Lawyers can have a hard time getting new clients. This is because there are so many lawyers out there, and it’s difficult for potential customers to...
How to set up your social media campaigns for success

This guide outlines the strategies to achieve results with your social media campaigns. It might shock you to learn that next year is fast approaching. If you haven’t already, it’s time to start making your plans for the upcoming year....