Marketing

Email for marketing: be effective and still obey privacy laws

Digital privacy laws are essential in today’s time, but how do marketers ensure that they are not violating them unknowingly? Perhaps, the line is very thin for falling into the privacy breach category as small things like not mentioning...
Inbound marketing is relevant now more than ever: how to do it

This concise guide outlines why inbound marketing has become more important, and several strategies for ensuring you can do it better. It doesn’t matter what line of work you are in, if you are selling a product or a...
Marketing funnel 101: attract more customers to your business

Starting a business is not difficult if you have the right resources and enough capital. The real challenge you are likely to face is attracting customers. Irrespective of whether you run a brick and mortar store or online business,...
Running a business successfully: The best strategies for business success

Starting up any new business can be daunting, but the people that tend to do this are full of passion and ambition to succeed. That being said so many startup businesses fail in their first year due to lack...
3 steps to go from invisible to visible online

This guide outlines the three key steps to move your business from being invisible online to being strongly visible. We’ve all seen movies that depict a high school dance, where most of the kids are out on the dance...
Online marketing business strategies: 6 steps to increase online tactics

We are living in unprecedented times. The COVID-19 pandemic has had adverse effects on the whole business fraternity. In the wake of the epidemic, several restrictions were put in place to control the virus’s spread. These precautionary measures forced...
Facebook marketing: 6 powerful Facebook hacks anyone can use

We all know and love Facebook, the world’s most popular social media platform. Or perhaps that’s “know and love-hate”. Either way, Facebook dominates the social media landscape. As a budding influencer, entrepreneur, or upwardly mobile professional, you can’t afford not...
Digital marketing consultant: 5 questions to ask before hiring one

This guide outlines what you need to consider when looking for a digital marketing consultant, to ensure you get the best result for your marketing investment. Digital marketing is a vast industry in the current business environment. Marketing your...
Important steps to building a solid internet marketing strategy

Every business needs a killer marketing strategy. This is where you will attract new customers, improve conversion and ultimately reach the goals of your business. With the avid use of the internet from consumers in most parts of the...