Marketing

Make a noise and boost your business with promotional products

Whether you’re new to the business world or you’re a seasoned pro, you can often be looking for fun, different, and exciting ways to promote your company. The world of marketing is constantly developing, meaning that you don’t always...
SMS for marketing: how it can benefit the hospitality industry

SMS for marketing is turning out to increasingly benefit the hospitality industry. When you’re a restaurant owner, there’s not much that can top the ability to reach your customers in real time — when they’re nearby and possibly feeling...
What you need to know about effective digital advertising and marketing

With so much of life being lived online, the digital world has become a convenient gateway to the global audience. The growth of digital technology has broken down barriers, making consumers easier to reach and influence. For this reason,...
Digital marketing strategy: Mapping it out for growing success

Why is a digital marketing strategy so important for success? The key to a successful growing business lies in its marketing, and these days this means a digital marketing strategy. With a consumer rebound expected as confidence returns, many...
Marketing your business: qualities of a good marketing team

A strong marketing team can significantly impact the success of your business. Whether you are putting together an in-house marketing team or working with a content writing group, it is important to know that some marketing teams work better...
Building a brand image that consumers will buy into

Successful brand image building is one of the most crucial features of any company’s marketing strategy. And it should be a priority for all business owners. In fact, studies show that 70% of marketing managers rank branding as a...
Strategies for content marketing: What has changed

Correctly marketing your online business can seem like an overwhelming task. After all, there are so many different options to choose from. Luckily, there’s one type that everyone one knows and can be a great place to start and...
Social media as marketing strategy: Optimize your social media marketing

The Internet age has brought marketing to a whole new level. The kinds of strategies that marketers used even 10 years ago are no longer relevant. Nowhere is this as true as it is in the use of social...
The five types of brand stories you need to tell

Brand stories are a powerful way to connect with your audience and engage your target clients demographic. Growing up I was never really into dolls, preferring to play football and cricket with my brothers. Needless to say, I never owned...