Marketing
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Modern marketing strategies: Updating your marketing for today
Digital marketing moves quickly. Businesses that hope to stay competitive now need to be much more flexible with their modern marketing processes and strategies. Most marketing departments are evaluating the successes and failures of the last year and looking...
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Attract new clients with a classy corporate event
Many businesses increase their customer and client base by holding a classy corporate event. If you organize a few different events throughout the year and invite people in the same industry as you, word will eventually spread about your...
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5 things you should know about marketing your business on Instagram
Since Instagram launched, it has become a great platform for marketing. From small businesses to global brands to entrepreneurs; everyone is using Instagram to create excitement about their brand. One of the reasons for this is because there are...
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How to improve customer satisfaction: 5 key strategies
Customer satisfaction is a key factor to success, as it directly affects your business revenue and the way your customers perceive your brand. Thus, as a business owner, you should make strategies for how to improve customer satisfaction your...
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5 design mistakes to avoid in business websites and graphics
There is no question about it: We live in an attention economy. In other words, the most important thing to most people these days isn’t money, but it’s time. That means that graphic designers have to work harder than ever...
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Google Shopping ads: Can they really boost your ecommerce store?
Google Shopping ads provide a powerful advertising platform for anyone running an eCommerce store. With the ability to put your ads in front of people actively searching for your products, they provide a direct way to target your ideal...
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10 Ways to use SEO to drive website traffic, sales and branding
Without understanding how to use SEO, you could struggle to drive the website traffic you need and convert it into loyal buyers. The term Search Engine Optimization (SEO) can be daunting for anybody who has never dipped their toes...
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5 ways to market a woman owned business
Woman owned business companies make up nearly 13 million businesses in the United States. With over double that amount owned by men, women owners need to use innovative tools at their disposal to beat out their competition and promote...
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Make a noise and boost your business with promotional products
Whether you’re new to the business world or you’re a seasoned pro, you can often be looking for fun, different, and exciting ways to promote your company. The world of marketing is constantly developing, meaning that you don’t always...