Boss Lady

Attract new clients at your own corporate event


Many businesses increase their customer and client base by holding corporate events? If you organize a few different events throughout the year and invite people in the same industry as you, word will eventually spread about your company, and you will start to attract a lot more clients to your books. But that only works if your events are a success, of course!

Ready to host a winning corporate event? If so, here are some tips to ensure its success…

Stick to your budget

It is very important that you figure out a reasonable budget and stick to it. Spending too much will only put your whole business in financial trouble. When you are calculating your budget, there are a few things you need to include, such as venue hire, catering, entertainment, and other incidental costs. You might also want to include marketing costs into your budget, especially if you are planning on setting up an entire marketing campaign for the event.

Be flexible with the date

If you want to hire a specific venue for your event, you might find that it is more expensive to rent out on some dates compared to others. For instance, some venues might be expensive at the weekends or during the holiday seasons. Because of this, you should try and be flexible with the date of your event. That way, you can book the venue on the cheapest date available.

Assign everyone roles for the day

It’s important that you have all hands on deck for the big event and assign all of your employees roles. However, you might have to outsource some tasks to certain firms and companies. An effective rubbish removal service will ensure the area is kept clean and tidy, and will be able to take this job out of the hands of your employees. You might also want to outsource the event security to a specialist firm. If you have quite a big budget, it could also be worth hiring a catering company for the day.

Plan guest speakers early

Most events will host a specialist guest speaker to give a talk to all the attendees. Normally, this guest speaker is the biggest attraction so it is very important that you find someone who has what it takes to bring big crowds to your event. You can always find a keynote speaker online if you are struggling to think of someone suitable. Once you have an idea of who you would like to invite, be sure to book them early. Otherwise, they might get booked up on the day of your event.

Get some sponsorship

One way to increase your budget for the event is to find some sponsorship. You can ask other firms and businesses which are closely affiliated with yours if they would like to sponsor the event in exchange for extensive advertising on the day. Most companies won’t be able to refuse!

Hopefully, all these tips can help you plan a successful corporate event!

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best. We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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