Boss Lady

Creating authority online without the overwhelm


In the world of entrepreneurship, creating online authority can seem like a jungle.

From SEO to algorithms, traffic and viral content, it’s hard to know which platform to start on, how to get yourself noticed, how to get those likes, shares and comments that we crave, and also how to make it all lead to sales.

Creating authority online can be a lot easier when you use a few tips and tricks up your sleeve.

The first is to remember that we stand on the shoulders of others that we are simply adding to a conversation.

Although we create authority for ourselves, we are creating it in context.

Become a curator and a connector of ideas.

Be someone who connects ideas, posts and content from others in your niche and sector and bring them together with purpose, context and authority with your point of view.

By adding to the conversation in this way, you are adding to what is already out there; you are showing yourself to be someone who is part of a wider conversation and you become the go-to person when it comes to information gathering.

A lot of the advice around how often to share content and how often to blog is not built for longevity or for people who are also dealing with clients day in day out.

The old adage of blogging a few times a week to create traffic and create authority just doesn’t work anymore.

We are now in an era of content shock, a tipping point where there is so much content now being produced that our brains can only assimilate a small amount of it. Therefore, what you need to concentrate on is content that adds not only incredible value, but is innovative in the way that it builds on the conversation and adds shareability and value to your readers.

Creating authority is also really helped by creative thinking techniques. When you disrupt the norm and stand out from the crowd by a different approaches, experiences and concepts, you become someone who manages to circumnavigate the noise, and set yourself apart as a brand and a business.

Getting started with creative thinking is as simple as building creative time into your day on a daily basis and allowing yourself to experience different inputs,  from changes of scene, to different books, podcast, blogs, radio, a different route home, ordering a different coffee.

It’s simply changing your routine up in a micro way, which is really easy to do and isn’t overwhelming.

When you bring creative thinking into your day and you stand on the shoulders of what others are saying in your industry, it becomes a lot easier to start creating authority by having a take on things in an original and innovative voice that adds to the overall conversation.

Another key part of creating authority online is to reach out to other people who you are including in your curated content as references and make connections with them. When you share that you have included their work in your pieces, they will often share with their audiences and followers,  helping you to gain traction in a wider audience.

Creating authority online means  creating super valuable content that adds insights, adds context and originality, gives quick wins to your audience, and is so good it just has to be shared.

About Jo Gifford

Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier. Champion of working smarter and creator of the Brilliance Ignition Process, and the Killer Content Academy, she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference. A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, she is a respected UK voice on life as a pocket-sized enterprise owner. Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach. Grab free training, swipe files, tips and sanity from killercontentacademy

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