Career Woman

Improve your career standing through personal branding


We all need a calling card and branding yourself is THATcard. “Branding” goes beyond the traditional thought of the concept. It is more important than ever that we as women brand ourselves in business and the workplace. To keep things simple, let’s discuss five key mindsets, or postures if you will, you should practice and master to take you to the next level: channel drive, be aware, be strategic, be a servant leader, and set boundaries.

  1. Channel drive

Drive is your inner personal work ethic. By nature, women are predisposed to drive and therefore primed for success. It is ours to believe and achieve. We are multi-taskers by nature—quick thinkers, creative, and dedicated. We have been blessed with the capability to juggle, as well as make something out of nothing. We are divergent thinkers. Understand it, own it, value it. Then bottle and sell it with your execution and performance! When your drive is where it needs to be, you will smirk at a challenge.

  1. Be aware

Being aware or observant allows you to anticipate and predict outcomes to better prepare and respond. It is a proactive posture, instead of reactive like most people and entities. In your observations, think divergently with a 360° view of your experience and knowledge. Mastering the skill of observance will enable foresight and heighten your ability to anticipate challenges for a more holistic and sustainable solution to a problem. It will also set you apart with distinction.

  1. Be strategic

Be strategic in your thinking and doing. Women think strategically everyday and likely do not process what they’re doing. When you multitask, you are thinking strategically from an operational standpoint andplanning on the fly, but you are focused on the minutia. Take time to plan. Write it down.Read books on perspective, mindset, and base strategy. When you process reality and understand how things work, you will be able to manage your reality, formulate strategy, and put your strategic plan in motion for success!

  1. Be a servant leader

Don’t let the word “servant” hang you up. The combo simply identifies a disposition and/or quality of service. Quality of service means you’re setting a high bar for yourself above the norm that you will strive for, maintain, and keep yourself accountable to (leader), placing the person(s) being served first (servant). Customers are our lifeblood no matter your industry. You always have customers, even if a colleague or others internal to your business or organization that you are providing a service to. It’s a mindset. Your product and the service you provide from communication to thedeliverable will determine how well you will be received, viewed, and in turn,affect your success.

  1. Set boundaries

Boundaries are healthy. Say it with me—BOUNDARIES ARE HEALTHY. Boundaries are NOT walls. Boundaries help manage your reality. Be mindful of precedents that you set. It is easy for high performers to get themselves into trouble intheproverbial “catch 22”, so setting boundaries is important. Boundaries are not to say that you do not go above and beyond, they are to set expectations and respect in understanding who you are and what you will do. Men do this all the time in negotiating career promotion, so why should not you? Boundaries also foster healthy work-life relations. People will try your boundaries. Keep to them. Boundaries do not preclude work ethic nor service quality. As long as you maintain those, boundaries will maintain your work morale.

The calling card

These five things will make up your calling card, your personal brand of who you will be known as. If convincing in it, employers will respect you for it and remember you; customers will love, refer, and return to you; and people, in general, will appreciate you for it because they can expect consistency. Brand yourself and walk unapologetically in it!

About Dr. Virginia LeBlanc

Author, speaker, singer, coach, consultant, and educator, Dr. Virginia LeBlanc is a highly sought after multi-disciplinary expert and scholar. She has over 20 years’ experience and a portfolio of competencies, which becomes evident as her life story unfolds in the pages of her book,Love the Skin YOU’RE In. She is known as a results-driven 360° collaborative leader with her accomplishments and strong business acumen affording her respect and laudations from across the globe.With one of her catchy mantras leading the charge, “Strong is the NEW sexy”, sheis blazing trails for healthy, positive change starting with a microscope on self.

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