Infographic shows process of designing perfect business logo

After the name, a company logo is arguably the most influential element of any brand. Unfortunately, it’s an item that many businesses fail to utilise to its maximum capabilities. For the vast majority, those failings stem from not understanding the process.But your venture can be different. Using the process outlined in the infographic below, you can design a business logo that communicates exactly who you are and what you do — and one that stands out in what is an increasingly noisy visual world.

Remember, a logo isn’t just something to stick on your email signature and office stationery. It’s a crucial asset that sends key messages about your business… and can often form part of that all-important ‘first impression’ about you.

Impact

The world of business revolves around customer interactions. In many cases, the company logo is the first thing that a potential client will ever see. One way or the other, the impact that this design generates will have a huge influence on those future dealings.

If you think about the world’s most successful business, almost all of them boast a killer logo that grabs the audience’s attention. Moreover, those designs form a central focus of all other marketing strategies.

Identity

Apart from grabbing the attention of a customer, a logo helps them identify with the brand and the people behind it. As we grow older, we learn to make mental connections between certain design elements and specific feelings. From a business perspective, it’s vital that your company capitalises on this authority.

A great logo won’t only generate feelings of trust and excitement. It can also serve as a constant reminder to keep your brand fresh in the minds of your target audience. If that doesn’t boost your hopes of increased sales, what will?

Method

The importance of a killer logo couldn’t be clearer. For most businesses, however, the struggles start when they begin the design process. Using the process outlined in the infographic below, you can design a business logo that communicates exactly who you are and what you do — and one that stands out in what is an increasingly noisy visual world. Thankfully, this infographic should provide the support needed to master the art. With a great logo at your disposal, there’s no limit to what your business can achieve.

Infographic By FabrikBranding Agency London