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Everything you need to know about business social media presence

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Social media is one of the most effective ways to engage the culture and build your brand. After all, millions of people have active social media accounts across all platforms. Social media isn’t just a national phenomenon. It’s a global movement. Plus, it’s a great way to get and measure your results in real-time. If you haven’t already begun to build your presence on social media, consider some of the following tips when you’re looking to grow.

  1. Create your voice.

Whether you’re writing captions for Instagram photos, tweeting the latest company announcement or telling a long, engaging story on the brand’s Facebook page, make sure your brand’s voice is consistent across the board. Whether you’re typing the words or your co-worker is crafting the messaging, create a cohesive language that will distinguish the brand from others. This doesn’t just apply to words. Even when you’re using specific filters for Instagram pictures, try your best to consistently use the same filters. When a follower sees a picture, within seconds, they should be able to tell that it’s coming from your brand’s account. When you’ve crafted the company voice, the company becomes recognizable and unique.

  1. Be consistent.

When you’re studying more about how to grow social media accounts, be mindful that consistency is paramount. Whether you’re posting multiple times a day or five times a week, maintain a schedule that your followers can rely on. If you want the profits to continue rolling in, someone needs to always have access to the ‘publish’ button on the company social media accounts. If your brand is producing YouTube videos, it’s not necessary to publish new content on a daily basis. However, it can be helpful to post new content daily on a platform like Instagram. Always consider the platform. In order to avoid inconsistency, it’s okay to plan content in advance. It’s actually wise to plan in advance since the efforts are taking place in order to achieve a professional goal.

  1. Be relevant.

Relevancy is paramount. Never make the mistake of promoting your business during a time of tragedy. One of the biggest mistakes so many brands make involves being tone-deaf. Pay attention to what’s trending before you post. It’s also wise to craft messages that are in line with what’s trending so that you can use the trending topic to promote your message. This only applies if the trending topic isn’t a tragedy. In the event of a tragedy, stop to offer condolences and acknowledgments of what’s happening. Your customers are people first. Never forget that when you’re figuring out how to grow social media in the most effective manner.

  1. Develop a content creation strategy.

It’s a great idea to sit down to create a large batch of content in advance. Whether you choose to partake in the creation process once a week or twice a month, develop a production schedule. Use the automated scheduling systems that will publish content for you. Implement a strategy with assets like hashtags, relevant links and mentions to gain the most visibility. When you’re deciding the times you’d like to post, do some research first. When you post at the right times, you can capitalize on a large number of eyeballs you have on your content.

  1. Leave a call to action.

In most cases, people need to be told what to do. If you want them to click the link in your bio, you can’t expect them to know it’s there. You have to tell them. If you’d like them to comment with their suggestions regarding a specific post, tell them to comment. It doesn’t matter what type of post you produce, always leave a call to action.

  1. Implement and track methods for growth.

You can choose to use sponsored posts, collaborations with influencers or guest posts on different websites. There are tons of methods you can use to implement growth on social media. However, make sure you track every part of the process to know what’s working and what you’ll need to move on from.

When a business experiences a viral moment online, it can be really inspiring to see how the numbers skyrocket. However, it’s better to take control with these steps instead of solely relying on a potentially viral moment to grow your business.

About Business Woman Media

Our women don’t want to settle for anything but the best. They understand that success is a journey involving personal growth, savvy optimism and the tenacity to be the best.We believe in pragmatism, having fun, hard-work and sharing inspiration. LinkedIn

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