Long-form essay writing should not be overlooked for marketing


Everybody knows that guest blogging is a great way to market your brand, focusing on short and snappy pieces. But most people overlook or completely forget about the potential of the long-form essay as a way of establishing brand and personal authority in a business field. Many highly-regarded publications — think Harvard Business Review and the New Yorker, for a start — publish the kind of long-form essay that can position you as an expert in your field.

Long-form essay: overview

The long-form essay is a type of written composition that has been around since ancient times, and was first seen as a formal literary genre in the West during the Renaissance period. There are many types of essays, but the most common type is an argumentative essay.

Essays can be found in all forms of media, including books, journals, magazines, newspapers,  and websites. The actual creation process of an essay is quite simple, but has to go into more depth and have a stronger structure than a short guest blog! Essaysforme history essay writing service is always ready to provide their clients with paper writers who can provide you with A+ essay.

How to write a long-form essay that wins readers

The essay is a powerful tool for persuasive writing. It can be used to convince an audience of your point of view. In order to write an essay that wins readers over, you should know how to make your argument clear and convincing. You should also know what kind of audience you are trying to persuade, so that you can tailor your argument appropriately.

To write an effective essay:

  • Know the goal of the essay and what kind of audience you are trying to persuade.
  • Be clear about your argument – what do you want readers to believe?
  • Tailor your argument based on the audience’s point of view.

The 4 types of long-form essays

The first type of essay is the argumentative essay, which is used to argue a point or idea. The second type of essay is the descriptive essay, which is used to describe an event or an object. The third type of essay is the persuasive essay, which is used to persuade readers that a certain course of action should be taken. Lastly, there’s the expository essay, which explains a topic or idea.

The best way to write a long-form essay would be by following this simple outline:

  • Introduction: This section should give some background information on what you want your reader to know about your topic/idea.
  • Body: This section should do a deep dive into what you’re talking about and why it matters.
  • Conclusion: This section should summarize what you’ve said and provide some advice for your reader.

How to write persuasive long-form essays that get results

The idea of writing an essay is not new. However, it has been the most popular form of academic writing for quite some time now. It is important to understand how to write persuasive long-form essays that get results. The first step in writing a persuasive essay is to understand what you want to say and why you want to say it. Writing an essay without knowing your audience is like trying to sell a product that nobody wants or needs.

There are plenty of examples of persuasive essays online, but also plenty of ideas for your own personal topics. Take a look at these examples and see if any resonate with you:

  • What does it mean when someone says “I am ?”
  • How do we make ourselves feel better about our body image?
  • What does it mean when someone says, “I’m too old for this”?

Successful persuasive writing is not just about persuasion, but it is about the process of getting your audience to change their minds. The following are some of the steps to successful persuasion:

  1. Read your audience’s mind and find common ground.
  2. Identify a problem or an issue that your audience is struggling with and offer a solution for them to consider.
  3. Connect their pain with your personal story. This will make them feel like you are one of them, which will help them get behind you more quickly and be more likely to change their minds in the direction you want. Make sure this part is short so that they have time to consider it before moving on.

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