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Boss Lady
The female entrepreneurs leading the way in tech
Technology is often perceived to be a male-dominated industry – and in many ways, it is. It is an example of a sector that often hires men to take...
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Career Woman
How to improve your career opportunities with digital marketing
In an age when we are constantly surrounded by the internet, social media websites, and television, the importance of digital marketing has become increasingly prominent. The increased interest in...
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Boss Lady
Remaining aware of changes in your industry
All businesses and initiatives, no matter how powerful, are influenced by the structure of the industries and markets around them. Of course, suggesting that businesses are influenced by and...
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Boss Lady
Target audience tactics: How to communicate with them strategically
As a business owner, communication is the key to reaching your target customers and selling more of your products or services. Whereas once there were relatively few forms of...
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Boss Lady
Reducing costs at your business
If there is one thing that all businesses want to do, it is reduce their expenditure. It is important to reduce costs without lowering quality. There are many different...
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Career Woman
Why an international MBA may benefit you
Most people tend to ‘think local’ when looking to do a higher degree, but there is definitely a career benefit to ‘going global’ as it can add an extra...
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Boss Lady
Bad Press: From a PR viewpoint, It’s not all bad
Bad press … is there such a thing? For your clients, the answer is a resounding yes. It’s the two words that trigger their nightmares. The PR world, on...
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Boss Lady
How to use video to get the phone ringing
Have you shot videos about your business with little or no improvement in customer enquiries? As frustrated as you may be, don’t delete your YouTube channel yet. You may...
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Boss Lady
Goals vs intentions: How to improve your business by improving your career capital
The difference between goals and intentions is a goal is purposeful, deliberate, actionable and an intention is a probably. With an intention a person can want to do something...
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Career Woman
How to become a better writer: 10 habits that improve your writing
The world of writing can be tough, especially when you’re trying to squeeze it in on top of your day job and everyday tasks. We tend to think of...
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Career Woman
How to keep documents safe from natural disasters
As humans, many of our dealings are always exposed to risks. Whether it is a sudden fire in your restaurant kitchen or damage to your home by a sudden...
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Marketing
Packaging design is key to marketing: how to improve it
This guide outlines the factors to improve your packaging design as a better marketing tool. Packaging design is one of the most underrated aspects of marketing. Many business owners...
