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Boss Lady
Is all publicity really good publicity?
You may have come across the phrase, ‘All publicity is good publicity.’ It’s the idea that it doesn’t matter what people are saying about you or your brand, it...
Boss Lady
How to have a positive SWOT analysis this year
Performing a SWOT analysis of your business is an important step to growing and improving operations. The problem with the SWOT analysis is that many businesses view it as...
Boss Lady
How to be more confident in front of a camera
If you’re running a business, you probably know that video is one of the most powerful online marketing tools you can have. People love video – we’d rather watch...
Career Woman
A guide to becoming an interim manager
Interim management is on the rise in today’s more fluid business world, where companies are changing structures more often than ever – and workplace roles have to change quickly...
Boss Lady
How to make it easy for your perfect customer to find you
You’ve started a business. You’ve learned how to sell yourself, in order to sell your product. You’re in touch with your target market’s mindset, and you’re ready to deliver....
Boss Lady
Business scaling tactics that have been proven to work
Scaling a business is never easy. If it were, every business owner would do it and no one would fail. But that is not the case. There are several...
Boss Lady
Help your business stand out from the crowd: 5 tips that work in the real world
Every great song has a killer hook. It’s one of those things that’s difficult to explain in the abstract but easy to identify in real time. Great businesses are...
Career Woman
The benefits of studying business management
Official statistics suggest that one of the most popular subjects in college and university worldwide is business management. The data shows that business management outperforms all other subject areas...
Boss Lady
9 great ways to use social media to market your business
Social media provides a host of different ways to promote your business. You can reach a huge customer base regardless of your location and generate sales that you may...
Career Woman
5 Reasons why online courses are the best way to advance your career
Online learning is becoming so popular and if you are looking to advance your career, you should definitely look into it. You can advance in your career to a...
Boss Lady
Influencers – help for your business or just hype?
Tanned skin delicately draped in organic linen, perfectly placed flat-lays and lifestyles steeped in glitz and glamour – it’s the world that never really existed until, well, the past...
Boss Lady
5 Advantages of buying wholesale
For those who own a business, be it a retail store or any other segment, choosing to buy wholesale is one of the smartest options. The wholesale supply chain...
