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Boss Lady
Why it makes sense for businesses to outsource software development
Outsourcing is a practice that is dominant in the present day. More and more companies are opting to outsource certain areas of their business’s functions. For those that are...
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Boss Lady
Can virtual events improve cost-effectiveness of cash-strapped startups?
Entrepreneurs are facing countless challenges, with thousands of small businesses collapsing due to the COVID-19 crisis. However, virtual events may be a key factor for recovery. New startups are struggling...
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Boss Lady
The powerful benefits offered by VoIP for your business
As an active participant in the business world, you have likely heard about VoIP. However, if you have not researched this technology, you may not fully understand what it...
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Boss Lady
Video marketing: 10 tips to create effective videos
Video marketing has become hugely popular in the last decade thanks to the rise of social media combined with faster internet speeds. Companies no longer have to pay big bucks...
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Boss Lady
How to encourage social distancing at your storefront location
2020 has been challenging for most small businesses. You may have had to shut down multiple times due to COVID scares. Perhaps you’ve overhauled the way you serve customers....
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Boss Lady
How to be a pro at sales outreach: 11 tips
Sales outreach is a technique designed to attract new business. It involves representatives engaging with prospective, past, and lost leads/customers in the hopes of doing business with them. This...
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Boss Lady
How teaching online could open up a new career path
If you love teaching, but also love the comfort of your own home, then online teaching might just be the perfect job for you. Even if you aren’t a...
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Boss Lady
Using tax return software in canada
If you live in Canada, then you are either paying tax or will eventually pay tax. There is nothing wrong with feeling like it is too difficult for you...
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Boss Lady
How to run your brick and mortar business during the pandemic
Running your own brick and mortar business already comes with its own set of complications, but when you throw a pandemic into the mix, those varying factors can get...
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Boss Lady
5 Social media marketing tips for beginner entrepreneurs
Using social media to promote business seems to have gone beyond a matter of choice to become an absolute must for entrepreneurs. While experts use well-trodden strategies, beginner entrepreneurs...
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Boss Lady
3 Key aspects of marketing you can’t over simplify
Are you interested in establishing a marketing strategy for your business? If so, then you might be considering taking the DIY approach. However, this can be a mistake because...
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Boss Lady
How women-led businesses can successfully adapt to our remote-work reality
As remote work unabashedly claims its title of “the new normal,” businesswomen and businessmen must adopt a sink-or-swim-mentality and conform to these unconventional workplace setups. While fully-remote work structures...