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Boss Lady
Standing out is one of the 5 reasons your business needs custom software
Are you tired of using the same off-the-shelf software solution as all your competitors? Do you need something different that solves a problem that’s unique to your business? You...
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Boss Lady
Advertising 101: different advertising models explained
In the digital era advertising has become a lot more complicated than it once was. The reason for this is due to several reasons. Firstly, the digital audience is...
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Boss Lady
3 leadership lessons from the Australian Cricket ball tampering scandal
In March 2018 the Australian men’s cricket team was involved in a ball tampering scandal while touring South Africa for a test series. Over twelve months on its worth...
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Career Woman
You’ve got this: Dealing with a horrible boss
Dr Froswa’ Booker-Drew answers your questions, putting her years of experience and practice into the goal of solving those knotty problems that beset us, and assuring us: ‘you’ve got...
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Career Woman
Nail your job interview: insider secrets from a top recruiter
After 18 years in recruitment and placing more than 1000 people into their next role, the number one question I receive is why am I being knocked back? There...
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Career Woman
Should you ever work for free?
As General Manager of Muffin Break Natalie Brennan recently discovered thanks to social media, not everyone thinks it’s OK to ask people to work for free. Brennan told news.com.au...
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Boss Lady
6 Empowering tips for women’s entrepreneurial success
The landscape for women entrepreneurs is changing. More and more women are joining the entrepreneurial ranks, growing businesses, and having massive success. In fact, women entrepreneurs have increased by...
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Boss Lady
Why it’s time to use social media as a selling tool
For over a decade, brands have been using social media to manage their brand identity. But technology and consumer behavior have come a long way since 2009. Social media...
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Boss Lady
How to be a disruptor while surrounded by the disrupted
The world of business, indeed the world in general, is constantly changing and evolving. Disruption is the buzzword on everyones lips right now. Why is it that so many...
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Boss Lady
The #1 hidden reason women fail at business and what you can do about it.
The primary hidden reason women fail at business is because they place the least importance on the most important thing. Their health! Without health there is no wealth! Ok,...
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Career Woman
The MBA for very busy women
Juggling a full-time career or business with family life is difficult. Now try to throw a university course into that mix… is it any wonder that many women feel...
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Career Woman
You’ve got this: Deal with somebody taking credit for your work
Dr Froswa’ Booker-Drew answers your questions, putting her years of experience and practice into the goal of solving those knotty problems that beset us, and assuring us: ‘you’ve got...
