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Boss Lady
Early stage investors: the benefits and risks of investment angels
This guide outlines the pros and cons of early stage investors in your business or startup, including the risks and pitfalls. Let’s say you’ve got an idea for a new...
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Boss Lady
5 popular ecommerce product ideas to sell this year
Are you thinking about selling your products and services online? That might be a good idea because e-commerce has evolved tremendously. People prefer to do varied transactions online, most...
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Boss Lady
What I’ve learned from 5 years of freelancing
This year is my 5-year anniversary of leaving a great full-time job to become my own boss and set up my own consultancy: Refresh Marketing. I never imagined that...
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Boss Lady
Finding success in mumtrepreneurship
Motherhood is a wonderful experience that changes your life in every way from your brain chemistry outward. It has an interesting way of changing a woman’s perspective. She re-evaluates...
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Career Woman
Time’s Up: Strategies for women getting into non-traditional careers
For women in certain careers, there seems to be a lack of diversity, for whatever reason. And of course, of late, it has been something that has been brought...
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Boss Lady
How to be taken seriously as a woman in business in a male dominated industry
With just under 30% of the real estate industry being represented by women, it can be tough for women to be heard in a roomful of men, especially when...
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Boss Lady
These tactics will help you build consumer trust and grow your business
Put yourself in the position of a modern-day consumer. You’re looking to buy something, and there are a wealth of options available to you. What’s one of the key...
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Career Woman
Why women are finding careers in the gaming industry
To many people the casino industry looks incredibly glamorous. Fantastically decorated interiors in imposing buildings make the perfect backdrop for the world’s high rollers to win, and lose, fortunes...
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Boss Lady
Why efficiency remains the key to business success
It doesn’t matter whether you have recently launched a startup or whether you are a seasoned entrepreneur, it is vital that your venture is efficient. You could be working...
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Boss Lady
What makes your business memorable in the eyes of consumers?
All over the internet, you’ll find articles that show off just how easy it is to get a business up and running. People will tell you that all you...
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Boss Lady
Why all traders should make use of social media
Several years ago firms started to turn to social media as a way of communicating with consumers and investors. For many years businesses had ignored its benefits, but not...
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Boss Lady
Marketing automation can leverage your brand message: here’s how
You know that creating a brand message that resonates with your audience is crucial to long-term business success. But once you’ve developed a strong message, how can you leverage...











