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Boss Lady
5 Ways all business owners can take advantage of Twitter / X
Don’t be fooled into thinking that Twitter is taking a back seat due to the popularity of other social media networks. Twitter is still holding its own, with almost...
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Boss Lady
Facility manager job description: Is it time to hire a manager?
This guide outlines the facility manager job description and explores the clues that show when it may be time to hire one in your business. The way a company...
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Boss Lady
Why retail data analytics is poised to transform the customer experience
Today’s retailers know it’s not enough to offer low prices, a large selection, or friendly service. Retailers must do all those things while focusing on how they contribute to...
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Boss Lady
Three startups that empower women in the developing world through mobile solutions
Half the world’s population is disproportionately at risk across the developing world. In poor communities, many women still struggle every day just to access clean water, sufficient nutrition, adequate...
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Career Woman
Encryption essentials: What it is, how it works, and why you need it now
By now, “encryption” shouldn’t be an unfamiliar word. Even if you don’t stay hip to the latest tech news, you should have heard the term surface in relation to...
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Boss Lady
What I’ve learned from 5 years of freelancing
This year is my 5-year anniversary of leaving a great full-time job to become my own boss and set up my own consultancy: Refresh Marketing. I never imagined that...
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Boss Lady
Three ways women benefit companies
Do you ever long for a few concrete examples or studies to point toward, when challenged about the benefits women bring to business organizations? This article will provide a...
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Boss Lady
Protecting your online business: Why a complex password is paramount and how to ensure you have one
These days, it seems our whole lives are housed online. It’s part of the reason handbag insurance is so popular: the mere thought of losing your smartphone is enough...
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Business of Men
Changing times: Succeeding in a male-dominated industry
The tides are turning, the see-saw of inequality is starting to level out and the age of women is glowing on the horizon like the first sign of dawn....
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Boss Lady
Forex trading for beginners: Common myths that should be ignored
This guide to forex trading for beginners focuses on the myths that you should ignore when you think about starting your trading career. In a recent article, we talked...
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Boss Lady
Many mountains to climb: The modern female entrepreneur’s challenges
Running a business in the modern world is a tumultuous task, add into the mix running a business and being a woman, it seems that you’ve got another mountain...
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Boss Lady
The four phases of business relationships
To achieve the maximum benefit from networking, you need to understand the basics of how business relationships can progress. Then you can decide how far you want to develop...
