Boss Lady

How to make sure you hire a quality digital marketing agency to run your campaigns


Gone are the days when a leaflet drop and an advert in the local paper were considered an adequate marketing campaign. These days it’s as much about the digital as it is the physical, with the Internet taking centre stage, and other digital media sources such as mobile apps adding an extra element.

For those without the knowledge, inclination, or time to tackle the technology and targeted branding involved the logical move is to hire an excellent digital marketing agency to manage things, but with so many around making the right choice can be tricky. Picking an agency that isn’t a good fit, or is ultimately unable to meet your needs could be disastrous for your business, so to help you out we’ve gathered together these useful tips to help you choose one which fits this bill exactly. If you’re looking for an online marketing agency to help you with your online needs, Digiconomy Ltd could be a great option for you.

They should understand your business

Before you make a final hiring decision you should talk to several digital marketing agencies, and one of the first things to look out for is that they understand what you do and who your target market is. Your contact should be asking plenty of questions about this, and about any marketing plans you already have in place if you made a cold call.

They should be willing to work with your budget

Obviously, you should have a realistic idea of what you are prepared to spend, but it doesn’t have to be a huge pot of cash. A good digital marketing agency will be able to work with your budget, preparing a realistic plan of what can be achieved within it because they will know what type of digital marketing is most important to grow your brand or service.

They should have a good reputation

Although excellent reviews from genuine previous clients are crucial you need to be sure they are from businesses with a similar target audience to yours, and of a similar size. After all, what works really well for and pleases a large company in a different sector may be useless for your needs.

If you are satisfied with the testimonials a digital marketing agency has it is worth asking them for two things – links to work they have done which is in the public domain, a good way to check that the agency can produce marketing material tailored to different companies rather than simply recycling the same approach over and over; and the contact details of some previous clients so you can speak to them directly for first-hand opinions.

They should practice what they preach

Be a little critical when you cast an eye over an agency’s own marketing efforts. A semi-abandoned blog or content with errors, or social media comments and questions which never get any response don’t generate much confidence in their ability to do a great job with your business!

Investing the time to find the right digital marketing company to run your own campaigns is an investment in the future success of your company, so be thorough and don’t settle for second best.

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