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What SEO writers know that you don’t

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As a business owner, you’ve probably heard of search engine optimization and you may even think you know exactly what you’re doing when it comes to optimizing your site. However, it’s surprising how many entrepreneurs miss out because they’re making simple SEO mistakes. Here’s what SEO writers don’t want you to know.

Your site has to be indexed

You can optimize your content as much as you like, but if your site isn’t indexed it won’t make a blind bit of difference. SEO writers need to know how Google searches sites and hands out link authority. They also know that blogs need to be full of SEO rich content, not just a few posts here and there. Once your posts are written, they all need to be indexed too.

Word count counts

The most important thing when it comes to SEO is fresh content. However, if the only content your posting is only long enough for a tweet, it isn’t adding much value to your site. Each of your posts should be a balance between long enough to be interesting and engaging but not so long that it turns into a boring essay. The SEO services a writer provides includes researching and putting together posts that specifically target and interest your audience.

Your content can tell you a lot

There’s no point in writing posts and forgetting about them. Your content can tell you a lot about your audience. Using Google Analytics can help you figure out what your audience is most interested in. This not only allows you to post content that you know will intrigue your customers, but it will also help you to make choices about stocking new products and where to take your business in the future. If your visitors are looking at your content but not staying for long, you may not be writing the kind of content your audience is looking for.

Writing for others

Writing with SEO in mind isn’t just about writing down information that you think your audience will want to read. You also have to think about what the reader wants to see. A writer knows that long sentences and paragraphs can be off-putting. You’ll also need to think about the font and font size. Simple mistakes can make a website look unprofessional, and an unprofessional first impression often leads to the permanent loss of a customer.

SEO and PR

It isn’t just about getting your SEO on point. Many business owners think they can write a post, index the site and just wait for things to happen. However, just like every other aspect of business, a blog post should be advertised. Tweet about it, create a Facebook link, and make sure your audience are sharing it too. Google may guide searchers to your site because of your SEO but the more visitors and backlinks you create, the more credibility your site will gain.

SEO can be a minefield when you aren’t sure what you’re doing, but that doesn’t mean you should stop trying.

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