All posts tagged "content marketing"
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The importance of research analysis for the success of a business
If you’re operating under the assumption that market research is unnecessary for the longevity of your business, then clear your schedule for the next five minutes and read this article. Despite the overwhelming evidence that...
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5 Golden rules to grow your customer base
In today’s fast-paced, globalised business landscape, there is increased pressure to not only be able to meet the demands of an existing customer base, but to grow it sustainably to meet your business needs. Whether...
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4 Ways you may be accidentally sabotaging your own marketing efforts
You’re probably thinking that marketing your business in the digital world should go something like this – develop a strategy, implement, reap the rewards and done. Friends, if only it were that simple. Successful marketing...
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Considering bankruptcy? Will I ever be able to borrow again? Part 3
For professional women there are often multiple and complex reasons why debt may start to build up and there are also a lot of common myths about personal insolvency which I’d like to put to...
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Considering bankruptcy? Will I lose my house and car? Part 2
As discussed in Part I<link to Article I>of our three-part bankruptcy series, there are often multiple and complex reasons why debt may start to build up for women. Reasons can include business cashflow issues and...
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Considering bankruptcy? Here’s what you need to know now! Part 1
For women in business and professionals, there are often multiple and complex reasons why debt may start to build up, and they begin considering bankruptcy. Readons for considering bankruptcy Reasons for considering bankruptcy can include...
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How to handle a mansplainer (and other tricks of the customer service trade)
How many times do you have to hear that patronizing, “well, actually…” from a male customer before it’s time to stand up for yourself? The term “mansplaining” has become pervasive in current culture and is...
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Avoid becoming another failed business statistic
According to an a Securities and Investments Commission (ASIC) report, 44% of businesses fail because of poor strategic management. A further 40% suffered inadequate cash flow or high expenses and 33% incurred trading losses. So...
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How to keep your cool as a working mum
Keeping your cool as a mum itself can be tough at times. Come on…we’ve all been there. I’m talking about all those times in the car and your two kids are crying in the backseat....
