All posts tagged "content marketing"
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How to stay calm in the midst of chaos
Dear businesswoman: let’s face it. You juggle an incredible number of things. Maybe you’re an entrepreneur, carving your own way in the world through sheer determination and force of will, earning every dollar because you...
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How brand storytelling creates authenticity for small businesses
There’s of ton of advice and opinions floating around about how to appeal to audiences on a more emotional level. For example, building a dialogue on social media or investing in live content that makes...
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Social media followers can be increased with strategy: try a quiz!
To remain relevant to your social media followers, you have to remain active on social networking. Social networking isn’t likely to disappear tomorrow. Social media is quite visual and you typically only have seconds to...
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Keep your eye on your marketing ROI
So many people dismiss it, even consider it dirty. The concept that asking people to work with you in some way cheapens your brand. I have never understood why people stand on a soap box...
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3 Ways to nail collaboration marketing
Move over pricey traditional advertising, overlooked Facebook ads and unread blog posts — collaboration marketing is the new kid on the block and it’s here to stay. While there’s no doubt that your marketing strategy...
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How to let go of your fear of networking
Think about the last time you went to a networking event. Did you meet new people and create new opportunities or did you just catch up with the same old faces and eat the same...
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3 Easy ways to create an emotional bond with your customers
It’s estimated that in just two short years, 85% of our consumer experiences will be managed online without face to face contact. There is unmeasurable benefit to this, such as convenience and selection, but there’s...
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How to build meaningful connections – not just networks!
Networking is the most fundamental part of any business. If you want to be successful in business, you need a network to help build your brand and sell your product. Networking can be daunting and...
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The power of networking
I am a big fan of networking. I know that even the thought of it makes some people cringe or break out into a sweat but most of my business comes from networking. My rule is...
