All posts tagged "Featured"
-
13 things women in business should know about email marketing
An explosion of new digital technologies has pushed us to evolve. But those same technologies can leave us feeling overwhelmed and frustrated with obtaining just the right marketing mix. How much should you invest in...
-
How women are recreating the role of HR manager
In 2015, the Bureau of Labor Statistics reported that seventy-three percent of human resources managers were women. That number continues to grow with more women being attracted to this career. Women are reinventing a job...
-
The importance of getting your brand right first
For a business, branding is essential to making a memorable impact on potential clients. It can make or break a business. Branding gives clients a set expectation of what your business has to offer. It...
-
Checklist to harness the strategic power of digital marketing
It’s the New Year which means a new set of opportunities for your business. We spoke to digital expert Anna Kertesz, Managing Director of digital CX agency Guerrilla to get some insights to help you...
-
Working in a male-dominated industry? Here’s how to succeed
Unsurprisingly, women are largely underrepresented in STEM industries. According to Professionals Australia’s Women in STEM report, only 28% of the STEM-qualified Australian workforce is female. Looking specifically at engineering, women represent only 12% of the...
-
What are the biggest time wasters for CEOs?
A study of tech CEOs recently found that roughly 30% of their time is wasted on emails and another 30% is lost in meetings. That’s a lot of time that could be dedicated to far...
-
Do you have to trade business for motherhood?
Way too often are women told that they have to choose between conquering the world or raising a family. Women are constantly limited and polarized to either being a great mom, or a great business...
-
Remove perfectionism from your life to enrich your impact in business
In business, as in life, the pursuit of excellence is often a beneficial and rewarding endeavor. Demanding high standards of yourself, your products or your services is essential for the ongoing success of an entrepreneurial...
-
4 Tips for asking for flexibility at work
It seems that each year, Americans find themselves working longer hours than ever before. For women, the combination of office work and a second shift of childcare and housework can be even more draining. Given...
