All posts tagged "target demographic"

Strategies for content marketing: What has changed

Correctly marketing your online business can seem like an overwhelming task. After all, there are so many different options to choose from. Luckily, there’s one type that everyone one knows and can be a great...
Effective marketing: Simple tweaks for a more effective marketing strategy

Is your marketing strategy as effective as it can be? The likely answer to this question is no. After all, effective marketing isn’t a once and done activity but an ongoing process that can be...
Niche marketing: 5 ways to nail the right niche every time

This guide outlines how to develop and implement niche marketing to more highly target the right customers. During Covid we’ve seen business owners shift the way that they market themselves. Many didn’t have an online...
Tips for building a business when your product is niche

Not every business sells a product that appeals to everyone. Some businesses are established because the founder is inspired to create a solution to a problem for a niche market. This doesn’t mean however that...
Scaling business: 4 Steps to scaling your business

Scaling business is one term every entrepreneur loves to hear. After playing in the small league, it’s exciting to envisage scaling business and starting to catch investor attention by making a big impact in the...
4 Tips for women who want to start a food business

Your grandma’s secret chutney recipe. That barbecue meat rub that all your neighbours’ envy. The cupcakes you made for a friend’s baby shower. The kitchen is your zone of genius, where you whip up foods...
Moving on and up – How can you make your business relocation run smoothly?

Business relocations can be scary, but they also have the potential to be the most rewarding thing you’ll ever do. Aside from the direct impacts for the company, it can have a huge influence on...
Target demographic still evading you? Try these strategies

There are plenty of people out there that your company can appeal to. But most companies have one particular target demographic that they feel will be most lucrative for them. If your business is currently...